Streetwear Power Ranking: The 2026 Edition

Brand: AWGE
IG Following: ~309k (AWGE)
Stores: 0
Key Collaborators: Puma, Ray-Ban, Moncler

A$AP Rocky took eight years between Testing and his 2026 album Don’t Be Dumb. In between, he grew his fashion resume beyond his status as one of the best dressed rappers of all time. He became a creative director for Puma and Ray-Ban, designed collections that hit the runway in Paris and New York City for his brand AWGE, started jewelry and interior design companies, and collaborated with major luxury brands like Moncler. The output of these ventures, like Cartier-esque frames with Ray-Ban, 3D-printed mules with Puma, or a couch that looks like a pile of trash bags, isn’t as omnipresent as the work of some of his peers. But it’s Rocky’s position as one of rap’s tastemakers that will always have a dedicated set of fans waiting for him to set the next trend. —Mike DeStefano

Brand: Awake NY
IG Following: ~383k
Stores: 1
Key Collaborators: Jordan Brand, Gap, Vanson

Angelo Baque moves nimbly in an industry that often elevates ego and repetition, scaling his brand by democratizing the means by which designers and consumers communicate. Boutique product launches happen at backyard activations, and user-generated content becomes campaigns. Family, friends, and fans all get equal billing through Baque.

Baque has wielded his power as a brand partner to drop collabs that actually feel both obvious and surprising. In 2026, that’s meant a capsule with Gap that flips the mall retailer’s items through the lens of NYC street style; spotlighting rising Harlem rapper Fergie Baby in campaigns; remixing vintage The North Face jackets with the help of airbrushed art from buzzing NYC artist Omi; and teasing a new set of bubblegum pink and blue Air Jordan 6s. —Ian Stonebrook

Brand: Hellstar
IG Following: ~730k (Hellstar + Hellstar Sport)
Stores: 0
Key Collaborators: Adidas, ESPN

Sean “Seanie” Holland and Joseph “Juice” Pendleton created an aesthetic that defined contemporary streetwear with their brand Hellstar. The in-your-face, all-over graphic style that became its calling card is still prevalent in the market, so much so that there are countless copycats popping up.

Hellstar has been able to fine-tune its bold design language into fully fleshed out collections and expanded its universe with major collaborators. An ongoing partnership with Adidas has ranged from Superstars to camo editions of Anthony Edwards’ signature sneaker. Holland and Pendleton have also used their platform to give back to the community that helped them thrive through Hellstar Sports, which hosts camps, leagues, and even offers NIL scholarships to student athletes. —Mike DeStefano

Brand: Willy Chavarria
IG Following: ~550k (Brand+ Personal)
Stores: 0
Key Collaborators: Adidas, Zara

Willy Chavarria operates with intention, whether it’s using brand dollars and a spot on the Paris Fashion Week Men’s schedule to showcase a live movie exploring different facets of Latin communities, or launching his own workwear label influenced by the wardrobes of Chicano culture. Chavarria’s authentic point of view has brought him opportunities to speak to a much larger audience than is typical for an independent label of his size; he launched a Zara collaboration in 2026 and has dropped numerous projects with Adidas, including a fashion-forward take on James Harden’s latest signature sneaker, a capsule of soccer gear in preparation for the 2026 World Cup, and multiple takes on the MegaRide AG in an effort to give some juice to the new model. Brands trust Chavarria to help them break new ground through messaging and product. –Mike DeStefano

Brand: Martine Rose
IG Following: ~449k
Stores: 0
Key Collaborators: Nike, Supreme, Stussy

Martine Rose has become one of the most influential voices in contemporary menswear, thanks to both her namesake label and high-profile collaborations with brands like Nike, Supreme, Napapijri, Nike, Clarks, and artists like Kendrick Lamar. Which is why it was such a big deal when she announced that she was forced to cancel production on her Fall/Winter 2026 collection back in March.

This issue has since been remedied, but the backlash spoke to her impact, which extends far beyond her own label. Rose helped shape the aesthetic of Demna’s early Balenciaga menswear, pioneering the intentionally awkward yet seductive silhouettes that now dominate luxury fashion (including Dario Vitale’s first and only collection for Versace that was critically acclaimed). Nike’s Shox MR4 collaboration further cemented her influence, becoming one of the most coveted sneakers in recent years.

She maintains her ethos, which is rooted in London’s subcultures and draws inspiration from rave culture, football terraces, skate parks, and everyday city life, blending humanity with subversive humor.

Rose is the quiet cool girl whose vision and brand routinely finds its way on everyone’s moodboard. —Aria Hughes

Brand: TM/KK, Ohana Hatake
IG Following: ~2.7m (Murakami + Ohana)
Stores: 0
Key Collaborators: MLB, Readymade, Louis Vuitton

When you think about the defining motifs in streetwear, Takashi Murakami’s colorful flowers have few rivals, adoring graphic T-shirts and art gallery walls. Attaching his name to a project is like a stimulus package and in recent years, that’s meant a revival of his iconic Louis Vuitton collaboration from 2003, turning Los Angeles Dodgers gear into fast-moving SKUs, and launching his own line of bright sandals under the label Ohana Hatake. Murakami has already helped define one generation, and it looks like he’s doing it all over again. —Mike DeStefano

What excites you about streetwear in 2026?
I’m paying attention to the manga/anime streetwear by Yuta Hosokawa’s ©SAINT M××××××.

What's a core element of streetwear that's missing in 2026?
I feel that right now, streetwear is thinking about compatibility with luxury, rather than destruction or disruption, somewhere in the back of its mind. That is, it seems to lack wildness.

Brand: Joe Freshgoods
IG Following: ~357k
Stores: 1
Key Collaborators: New Balance, Patta

Since his breakout New Balance debut in 2020, Joe Freshgoods has become one of streetwear’s most consistent storytellers. His sneaker collaborations, which often sell out in minutes, pair sharp design with authentic narratives rooted in the Black experience. In 2026, he dropped a New Balance 1890 inspired by his favorite rap videos of the ‘90s from Busta Rhymes and Janet Jackson, “What’s It Gonna Be?!” directed by Hype Williams, Juvenile’s “Ha” directed by Marc Klasfeld, and Missy Elliott’s "The Rain (Supa Dupa Fly)" directed by Hype Williams. He's a master interpreting references in fresh ways and avoiding IP infringement.

He’s also deepened his relationship with New Balance, creative directing campaigns with tennis star Coco Gauf, and he continues to evolve his apparel, presenting impressive cut-and-sew pieces that tie back to his sneaker drops. Also in development is a coffee shop concept, Josephine’s by Joe, which will open this year in West Town, Chicago. Joe Freshgoods continues to grow authentically, and most importantly, on his own terms. —Aria Hughes

What excites you about streetwear in 2026?
What excites me is that I feel like people are starting to care about the story again. For a while, everything felt like it was about speed. Who can drop the most, who can make the most noise, who can force the most collabs. But I think people are getting tired of clothes that don’t say anything.

The stuff that hits for me right now has a point of view. It feels personal. It feels like it came from somewhere. I’m excited by the people who are building worlds.

What’s a core element of streetwear that’s missing in 2026?
I think the main thing missing is real personal language. A lot of things coming out right now feel like a moodboard. It feels like everybody has access to the same references, the same inspiration, and the same language. What’s missing is people telling the truth about where they’re from and why they make what they make.

I think we need more honesty and more regional energy. More brands that feel like they couldn’t have come from anywhere else. Not everything has to be perfect, but it should feel lived in. It should feel like somebody’s life is attached to it.

Brand: Cactus Plant Flea Market
IG Following: ~393k (CPFM)
Stores: 0
Key Collaborators: Nike

Since launching Cactus Plant Flea Market in 2015, Cynthia Lu has climbed up the ranks of the streetwear elite, known for her bold, experimental approach to design without truly being known, personally, by many. The enigma around Lu remains, but it’s no secret that she has helped CPFM break the mold of the “unconventional, yet extremely wearable” section of streetwear. Case in point, the vibey, yet outdoor-ready collaborative collection with Nike ACG or CPFM’s continued work on merch with rebellious artists like Yeat, Fred Again and, longtime friend of the brand, Travis Scott. —Nick Grant

Brand: Fragment Design
IG Following: ~822k
Stores: 0
Key Collaborators: Nike, Moncler, Tag Heuer

After nearly four decades in the game, Fujiwara has continued to find ways to keep himself, his brand Fragment Design, and his wonderfully minimal black and white aesthetic in the conversation. He’s helped Nike introduce new silhouettes like the Mind 001, Liquid Max, and Book 2 to the market with tasteful collabs. He’s linked up with world-renowned musicians like Travis Scott and BLACKPINK for merch. His first brand GOODENOUGH even popped back into the conversation, thanks to a collaboration with Supreme in June 2025. Most recently, Fujiwara was announced as one of the creative directors of ComplexCon 2026 in Los Angeles. The variety and volume of projects is impressive but with a nickname like the "Godfather of Streetwear,” no one should be surprised. —Mike DeStefano

Brand: Palace
IG Following: ~2m (Palace)
Stores: 11 across 3 continents
Key Collaborators: Nike, Evisu, Ugg

Palace may not be as hot as it was just a handful of years ago, but don’t believe the hype (or lack thereof). Tanju and Skewis have killed with consistency. Notable collabs with Nike on an Air Max 95, Evisu, World Industries, and the San Francisco Giants show Palace’s ability to access a much wider scope than its roots in the UK might suggest. Palace’s list of major partners seems endless and its collections stand toe to toe with any of its peers. A recent retail expansion into Shanghai shows there is still an appetite for Palace around the world and room for the brand to continue to grow its web beyond the London skate scene that it came from. —Mike DeStefano

Brand: Yeezy
IG Following: ~1.2m (YZY)
Stores: 0
Key Collaborators: N/A

At his peak, no one was better at bringing his ambitious ideas to a global audience than Kanye West, now known as Ye. That time has passed. Burning bridges with corporate backers has turned Yeezy into an online swap meet of sorts, making one wonder if the unbranded ideas would garner any attention if removed from his orbit.

Even so, Ye remains a striking visual artist, from his stage designs to his music videos. A feverish hive still supports his every move, seen by the 140,000 fans who turned a two-night residency at SoFi into $33 million in gross revenue. According to StockX, Yeezy is still the fourth-most searched brand on the platform in 2026. From $20 foam-injected slippers to boxy faux-leather jackets, Ye’s independent apparel output does not move the needle or stock prices like that of his corporate collaborations. Still, it is met with fervent anticipation from a devoted set of fans and should be considered a successful exercise in his ongoing quest to democratize fashion. —Ian Stonebrook

Brand: The Whitaker Group (A Ma Maniere, Social Status, APB)
IG Following: ~573k
Stores: 12
Key Collaborators: Nike, Adidas, New Balance

Over the past two decades, James Whitner has built one of streetwear’s most influential retail and experiential empires through Social Status, APB, A Ma Maniére, and Jaide, his new women’s vertical, which now spans 26 storefronts across the US. His newest A Ma Maniere flagship in Atlanta is a six-story, 23,000-square-foot flagship that includes retail, residences, a restaurant, and a rooftop lounge. It reflects his ambitions for retail, to not only create a place to sell sneakers and apparel, but to create a space to commune and inspire.

Whitner’s impact also continues in footwear. His collaborations with Nike and Jordan Brand remain among the most coveted in sneakers. And he continues to grow his relationships with each of those brands, putting his handprint on all types of sneaker models. He recently dropped images for two pairs of A Ma Maniere’s take on the Nike Pegasus Premium runner. Whitner is redefining what scale looks like for creatives and entrepreneurs who exist in fashion and streetwear. —Aria Hughes

What excites you about streetwear in 2026?
Helping a new group of kids discover and help define what Streetwear is to them. There are the rules that shouldn’t be broken and there is the 16-25 year old version of me that will redefine them in away the previous generation didn’t consider.

What's a core element of streetwear that's missing in 2026?
A core value system. There needs to be a balance between big and small.

Everything shouldn’t be big and commercialized. Also everything that has value doesn’t need to be expensive. The perceived value is the value. No hooks, get the limited version to get the more expensive or less limited version.

Food spots are starting to get it right. A spot that makes 20 sandwiches a day and that’s it. If you were there you got one.

Brand: Denim Tears
IG Following: ~913k (Tremaine + Denim Tears)
Stores: 1
Key Collaborators: Corteiz

Tremaine Emory, the designer behind the most ubiquitous new logo in contemporary streetwear, makes clothing with history, revelation, and recontextualization in mind. In April, the release of the Denim Tears spring/summer 2026 collection prompted Complex editor-in-chief to wonder if Emory is streetwear’s best storyteller right now. The answer seems unquestionably yes. That collection’s campaign featured Lauryn Hill and her family, but perhaps even more exciting was the inclusion of the Brooklyn-based stilt dancing collective Kaisokah Moko Jumbies. This blend of Black history and Gotham specificity, of folk art and clothing, is quintessential Emory, a one-of-a-kind labelhead who is always asking clothing to do more while inviting the consumer to think harder about the world they live in. —Ross Scarano

Brand: Corteiz
IG Following: ~2.3m (Clint + Corteiz)
Stores: 0
Key Collaborators: Nike, Gabriel Moses

Ogbenna and his brand Corteiz define cool in contemporary streetwear. While we await the next Nike collab, Clint has kept busy by working with his peers, from UK artists like Slawn and Gabriel Moses to Tremaine Emory’s Denim Tears. And the product is almost secondary. Whenever Corteiz announces a pop-up, no matter the city, expect the kids to come out by the hundreds. That’s because Ogbenna has been able to build a tangible world for people to buy into beyond just buzzy pieces, though that doesn’t mean Corteiz treats its product like an afterthought. It continues to expand and improve beyond the Alcatraz logo pieces that it started with to more thoughtful cut and sew items like printed denim and knits. Beyond his brand, Ogbenna has cemented himself as a needle-mover who understands what resonates with the youth and is also able to rub shoulders with fashion forefathers. Getting the stamp of approval from both sides isn’t easy. —Mike DeStefano

Brand: Carhartt WIP
IG Following: ~1.8m (Carhartt WIP)
Stores: 100+ across 3 continents
Key Collaborators: Sacai

Many brands stand out by leveraging buzzy collabs and provocative marketing. Carhartt WIP is very capable of doing that. Just look at the modular jackets with Sacai or elevated merch to help celebrate Clipse’s reunion. But for the Faeh family, the brand’s power and appeal is more tied to accessibility and timelessness. WIP’s ability to mix workwear heritage with contemporary streetwear sensibilities is something it does better than almost anybody. It doesn’t draw frequent lines down the block or create items that flip for thousands on the aftermarket, but Carhartt WIP is everywhere. With hundreds of flagships across the world, its global presence is undeniable. Other brands may make a bigger splash, but Carhartt WIP has perfected the fundamentals. —Mike DeStefano

Brand: BAPE
IG Following: ~8.2m (BAPE US + Japan)
Stores: 60 across 3 continents
Key Collaborators: Adidas, WWE, F1

NIGO’s 20-year reign as the founder and leader of A Bathing Ape from 1993 to 2013 was undeniable, serving as the face of the streetwear label while co-existing alongside the young influencers who helped give it global recognition. When Mahmoud El Salahy stepped in as the CEO in 2024 to strategically lead the brand’s resurrection after many jumped ship following NIGO’s departure, there was real doubt that he could reconnect the brand to the youth. The doubters have since been silenced, rather quickly in fact, considering BAPE’s collaboration with KidSuper last year, which featured streaming superstars Kai Cenat and RayAsianBoy, or the capsule collection with streetwear historian HIDDEN.NY. According to StockX, BAPE is currently the fifth top-selling apparel brand on the platform in 2026. El Salahy has brought back the classic BAPE hype with substance while clearly showcasing his understanding of the importance of influence. El Salahy’s ability to adapt while continuing to build global recognition of the legacy brand is a testament to his calculated approach. —Nick Grant

Brand: Human Made, Kenzo
IG Following: ~2.9 million (NIGO + Human Made)
Stores: 14 stores across Asia
Key Collaborators: Nike, KAWS, Levi’s, Pokémon

Seven words that you may not have had on your Bingo card a few years back: NIGO is on a historic run, again. There was never a question that NIGO would go down as one of,if not the, most influential figures in streetwear, but it's been over 30 years since he launched a little streetwear brand in the Harajuku-district of Tokyo known as A Bathing Ape. And when he stepped down as creative director from the brand back in 2013 to pursue work with his new brand, Human Made, it was fair to wonder if he would slowly fade away into the distance. He’s actually done the opposite, continuing to show that he is one of the real titans of the industry. Last year, NIGO teamed up with Pharrell on an incredible collection for Vuitton he’s taken Human Made to historic heights, becoming the first streetwear brand to go public on the Tokyo Stock exchange in November; and he just launched quite possibly the most sought after Nike Air Force 1 this decade, with the Last Orgy 2. And even though London’s Design Museum is hosting a retrospective on the designer called, “NIGO: From Japan With Love,” it's obvious he is far from retirement. —Nick Grant

Brand: Sp5der
IG Following: ~722k
Stores: 0
Key Collaborators: Adidas

As his manager, Geoff Ogunlesi has helped Young Thug become one of the biggest acts in hip-hop. It comes as little surprise that Ogunlesi is also spearheading the growth of one of the hottest streetwear brands out. The rapid ascent of Sp5der is in large part due to its proximity to Thug, who has made the brand a piece of his wardrobe, whether with red carpet looks, merch capsules for albums, or photoshoots with his lawyer. Sp5der’s all-over print sweatsuits have become one of the uniforms within modern streetwear, bootlegged countless times over, a hallmark of any successful design. But Sp5der isn’t just a one trick pony. Runway shows, rodeos, pop-ups that draw lineups of kids by the hundreds, and a growing collaborative relationship with Adidas show that Ogunlesi and Thug are weaving a web for Sp5der far beyond its roots as great rapper merch. —Mike DeStefano

Brand: Aimé Leon Dore
IG Following: ~1.7m (Santis + Aimé Leon Dore)
Stores: 3 across 2 continents
Key Collaborators: New Balance, Porsche, TNF, New Era, etc.

Teddy Santis’s ability to turn relics into mainstream status symbols has proven profitable many times over. Since becoming the creative director of New Balance Made in USA in 2021, he’s been a key figure in repositioning the Boston brand’s archive as the bar for both comfort and taste.

In recent years, Santis’s take on streetwear has been about elevation over innovation. Cinematic storytelling with The North Face props up tactical outerwear backed by tasteful layering. Valet parking and a courtyard coffee shop position Aimé Leon Dore’s Los Angeles flagship as lofty and luxurious.

Time after time, Aimé Leon Dore brings the boom bap aesthetic to country club and corner office types, making one wonder what Ralph Lauren’s Purple Label would look like if it were created with Raekwon’s Purple Tape playing. Angling towards affluence with the LVMH interest to prove it, Santis still brings Queens cues to everything he touches, even if a large chunk of its audience now lamps in the Hamptons. —Ian Stonebrook

Brand: Stüssy
IG Following: ~6.1 million (Stüssy)
Stores: 29 stores across 3 continents
Key Collaborators: Nike, Timberland, Our Legacy

With almost 50 years in the game, Stüssy is the exemplary streetwear heritage brand, a model for craftsmanship, consistency, and understated cool. Under the leadership of David Sinatra, son of co-founder Frank Sinatra Jr., Stüssy maintains its reputation with seeming effortlessness. In 2026, the brand teased another Nike LD-1000 collaboration; released a slew of summer essentials, including women’s swimwear, beach towels, and a chill ashtray advertising pool service; and dropped a YouTube video of the Malibu coast entitled “Surf Cam.” Stüssy knows exactly what it is and delivers season after season. Which is why, near the Complex HQ in SoHo, you’ll find lines to get in the brick-and-mortar day in, day out. —Ross Scarano

Brand: Fear of God
IG Following: ~5m (Lorenzo + FOG + Essentials)
Stores: 0
Key Collaborators: NBA, NFL, MLB

Despite a small speed bump in the form of a Fear of God Athletics line with Adidas that never reached its full potential, what Jerry Lorenzo has established with Fear of God can still be seen all over modern streetwear. The market may be saturated with tonal basics like sweatpants and hoodies, but there are few brands that have perfected it like Fear of God. The main line defines modern American luxury through slouchy tailoring, clean silhouettes, and a wearable color palette. But it’s Essentials, through price point and accessibility, that has really made Lorenzo’s work ubiquitous. The line is still rooted in the oversized tees and sweats that it started with, but has grown into a more well-rounded offering, with recurring pieces like windbreakers and denim jackets. Official partnerships with the NBA, MLB, and NFL have made the designs that much more commonplace. Go to a pro sporting event and the stylish fans will likely have something from Essentials. According to StockX, Fear of God was the top-selling apparel brand in 2025 and is currently the second highest-selling apparel label in 2026.

Fear of God CEO Leo Alfred Chang told Vogue in 2023 that the brand saw a path to $1 billion in annual revenue. If that is a feasible goal, you have to be doing something right. —Mike DeStefano

Brand: Louis Vuitton Men’s, BBC ICECREAM, Virginia
IG Following: ~15.5million (Pharrell)
Stores: 0
Key Collaborators: Adidas

Clipped quotes and political critique have led some to question Pharrell’s standing as high fashion’s forever-grounded humanitarian. But when it comes to his design portfolio, P still knows how to make a splash. His Adidas Jellyfish is a certified hit that sells out swiftly every time it drops.

While some define his Louis Vuitton run by high-profile partnerships rather than artistic innovation, it’s his position at one of fashion’s most storied and powerful names that holds the most weight. Let us not forget, the man built a house for his FW 2026 show.

Beyond his current output, Pharrell’s past continues to define culture in 2026. A diffusion economy of knock-off Neptunes beats, retro Reebok Boardflips, and bootleg NERD trucker hats strikes a chord with made millennials and Gen Z creatives. All the while, he’s operating at a level where he can access The Vatican for a Clipse concert and ask Jay-Z for his measurements ahead of the Met Gala.

When it comes to resources and relationships, Pharrell’s power is rivaled by only a select few. —Ian Stonebrook

Brand: Cactus Jack
IG Following: ~6.6m (Cactus Jack only)
Stores: 0
Key Collaborators: Nike, Oakley, FC Barcelona

It doesn’t matter that his last solo studio album is almost three years old, or that he hasn’t released an original collaborative sneaker silhouette since 2024. But who needs that when you can cause a frenzy with endless colorways of the Air Jordan 1 Low? When you are as globally influential as Travis Scott, you do what you want. He has come a long way since the days of Owl Pharoah on SoundCloud and tagging along with Kanye West. He has established his own look that has translated to one of the biggest merch-based brands in the world with Cactus Jack, which frequently collaborates with everyone from streetwear legends like Hiroshi Fujiwara to juggernaut IP like SpongeBob. If La Flame is tied to it, it will undoubtedly be sought after, which is evident based on people losing their collective minds for Cactus Jack’s upcoming collaborative eyewear with Oakley, a brand for which Travis Scott currently sits as its first-ever Chief Visionary. —Nick Grant

Brand: Supreme
IG Following: ~13m
Stores: 18 across 3 continents
Key Collaborators: Nike, Margiela MM6, Vanson, Timberland, etc.

How much juice does James Jebbia have? Enough to get Maison Margiela producing mint C-note Timberlands. Since EssilorLuxottica acquired Supreme from VF Corp in 2024, the 62-year-old founder James Jebbia has caught a second wind, fulfilling man’s carnal desire for clout through embroidered leather jackets, Playboi Carti photo tees, and $4,000 caskets. According to StockX, Supreme is currently the third-most searched brand and highest-selling apparel brand on the platform in 2026. Thirteen of the top 25 top-selling apparel releases on StockX in 2026 come from the streetwear behemoth.

Not long ago, certain streetwear pundits were declaring Supreme dead. Controversies tied to Tyshawn Jones and Tremaine Emory had the brand on the ropes. But Jebbia’s juggernaut has bounced back in full force. Supreme matters, full stop, able to delicately balance between the provocative, underground attitude that streetwear was built on and luxury partnerships that have taken the label into another stratosphere. Jebbia’s track record of pushing the envelope with both taste and gaudiness allows underground artists, couture houses, and sportswear staples the space to explore their id. That he does this while remaining in the shadows makes it all the more impressive. —Ian Stonebrook

Brand: Kith
IG Following: ~4.3m (Fieg + Kith)
Stores: 23 across 3 continents
Key Collaborators: Nike, New York Knicks, Disney, New Balance, etc.

Over the past 15 years, Fieg rose the ranks from a respected sneaker collaborator to the CEO of a brand that operates over 20 flagships worldwide, has opened namesake restaurants across two continents, and collaborates with cultural touchstones like Nike and BMW; he’s the creative director of the New York Knicks and engineers campaigns with legends from Martin Scorsese to Kevin Durant. What started as a by-the-numbers streetwear brand known for its limited edition sneaker collabs has grown into an aspirational brand that toes the line between its roots and aspirational American luxury, a la Ralph Lauren. Kith’s output and scope feel practically unprecedented. Fieg continues to show that, despite the box that many people place streetwear brands inside of, there are no boundaries.

For more on the No. 1 entry, read our interview with Fieg here. —Mike DeStefano

What's a core element of streetwear that's missing in 2026?
A core element that's missing is purpose. And not only in 2026, but in the last few years, there's a lot of product and a lot of collaborative projects that lack purpose and lack authenticity. A big part of the evolution of what we've been able to do, has been really focusing on the why.