Sports

NFL and Fear of God Team Up on New Collection

The league also confirmed a multi-year licensing deal with the brand.

NFL x Fear of God
Image via Fanatics

The NFL and Fear of God have partnered on a new collection featuring 13 football teams.

The debut collection includes hoodies, T-shirts, crewnecks, and hats for fan favorite franchises, including the Dallas Cowboys, Kansas City Chiefs, Los Angeles Rams, Philadelphia Eagles, New York Giants, Green Bay Packers, Chicago Bears, and San Francisco 49ers, among others.

The NFL and Fear of God’s new collection is the first of a multi-year licensing deal. According to a press release, the collaboration is a signal of the league’s “commitment to connecting with fashion-forward fans and expanding into modern luxury apparel.”

The new pieces are a callback to oversized 1990s silhouettes, per the statement, “marking a new chapter in exploring American sport heritage through the Fear of God lens.”

The entire collection is now available on fearofgod.com, NFLShop.com, Fanatics.com, and at select stadium stores.

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