Fear of God
Fear of God is an American luxury brand founded in 2013 by Jerry Lorenzo, known for combining premium tailoring with oversized, relaxed silhouettes that challenge traditional menswear norms. The brand’s distinctive use of elongated proportions and premium fabrics creates a signature aesthetic that blends street culture with refined craftsmanship. Its relevance in contemporary fashion comes from landmark collaborations such as the Nike Air Fear of God sneaker line, Fear of God Athletics with Adidas, and Essentials diffusion line that has become an athleisure uniform for many in the streetwear community.
Latest Stories
Streetwear Power Ranking: The 2026 Edition
From veterans like Supreme’s James Jebbia to new school leaders like Corteiz’s Clint Ogbenna, these are the 25 individuals who make things happen in streetwear right now.
Fear of God Launches MLB Essentials Spring 2026 Collection f/ Dodgers, Yankees, and More
The collection follows the brand's recent Jackie Robinson tribute.
Fear of God Pays Homage to Jackie Robinson With 'April 15' MLB Collection
The new offering incorporates callbacks to Robinson’s storied legacy and career, while a wider MLB Essentials Spring 2026 collection soon to follow.
Bastien Daguzan Exits Fear of God as Brand Eliminates CEO Role Indefinitely
The unique move means founder Jerry Lorenzo will likely play a much larger role in the company’s daily operations moving forward.
Fear of God Debuts Vanson Leathers Hooded Bomber Collaboration
The collab piece reinterprets Fear of God’s classic hooded bomber jacket.
Here’s Why People Think Telfar Is Trolling Fear of God
The popular accessory and streetwear brand has launched a "Fear of Job" campaign.
Fear of God Presents 'The Eternal Order' Lookbook
The collection represents a transitional phase for the luxury streetwear brand.
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NFL and Fear of God Team Up on New Collection
The league also confirmed a multi-year licensing deal with the brand.
How Hype Williams Helped Shape Fear of God’s Latest Campaign
We spoke with Hype Williams and Jerry Lorenzo about their new 'Belly'-inspired short film for Fear of God Essentials’ Fall 2025 campaign.
The Next Fear of God Athletics Adidas Collection Releases in June
Featuring the 'Ash Pearl' Fear of God Athletics II Basketball shoes.
A Complete Guide to This Week's Sneaker Releases
Including the Nocta x Nike Air Force 1, 'Atmosphere' Jordan 4, and more.
All the Collaborations We Saw at January Men’s Fashion Week
Take a look at all of the collaborations we saw debut during January Men's Fashion Week in Milan and Paris.
Fear of God Athletics' Adidas Trainer Releases This Week
Here's where you can buy the Fear of God Athletics Adidas Trainer.
Ye Calls Jerry Lorenzo 'Corny and Disloyal' for Working With Adidas
The artist formerly known as Kanye West took to social media to air his grievances with Jerry Lorenzo, Adidas, and "fake friends."
Jerry Lorenzo's New Adidas Fear of God Basketball Shoe Drops Tomorrow
Here's how you can buy the FOG II Basketball model.
10 New Releases Worth Buying This Week: ASAP Rocky x Puma, Essentials Holiday ’24, and More
ASAP Rocky x Puma Inhale Mesh sneakers, Fear of God Essentials’ biggest drop yet, Beams Plus at its first US pop-up, and more are featured in this week’s roundup.
10 Best Releases Worth Buying This Week: Complex Exclusive Verdy x Beats by Dre, MSCHF Not Wheels, and More
A Complex-exclusive Verdy x Beats by Dre speaker, MSCHF, Fear of God Essentials Back to School capsule and more are featured in this week’s roundup.