Joe Freshgoods
Joe Freshgoods is a Chicago-based streetwear designer and creative director who infuses his collections with the city’s rich cultural history and everyday life. Emerging in the 2010s, he is most known for his New Balance sneaker collaborations that blend nostalgic references to pivotal pieces of Black culture with modern fashion. His work resonates deeply with collectors who value authentic regional identity and the way his designs elevate Chicago’s creative community within the broader streetwear scene.
Latest Stories
The Best Streetwear Collabs of 2026 (So Far)
From Supreme x MM6 to Swatch x AP, these are the best collaborations of the year, so far.
Streetwear Power Ranking: The 2026 Edition
From veterans like Supreme’s James Jebbia to new school leaders like Corteiz’s Clint Ogbenna, these are the 25 individuals who make things happen in streetwear right now.
Joe Freshgoods' New Balance 1890 Collabs Are Releasing Soon
Here's a closer look at the JFG x New Balance 1890s.
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How to Buy Joe Freshgoods' New Balance 2010 Collabs
The raffle for the Joe Freshgoods x New Balance 2010s is live.
The 2025 Sneaker Collaborator Power Rankings
Nike & Travis Scott. Bad Bunny & Adidas. Collaborations continue to make a huge impact in the 2025 sneaker world. Here is our ranking of who is doing it the best.
Joe Freshgoods Unveils New Balance Abzorb 2000 Collab
The Chicago designer is releasing his New Balance Abzorb 2000 in Paris this weekend.
Joe Freshgoods' New Balances Are Only Getting Better With Age
After not liking Joe Freshgoods’ New Balances, I’m ready to admit I was wrong.
Joe Freshgoods' 'Aged Well' New Balance 992 Releases This Month
Here's when you can buy the Joe Freshgoods x New Balance 992 'Aged Well.'
January's Top 5 Jewelry Purchases, From Ayo Edebiri's Grill to Tyler, the Creator’s ‘Darryl’ Pendant
Drake, Tyler, the Creator, and Ayo Edebiri were amongst the celebrities debuting new jewelry in January 2025. Whose was the best?
10 New Releases Worth Buying This Week: Nike Isamaya Ffrench, Brigade
A sneaker and beauty crossover by Nike and Isamaya Ffrench, a trompe-l'oeil sherpa jacket by Brigade, and more are featured on this week’s roundup.
The 10 Best Brands of 2024, Ranked
We took a bird’s-eye view on all that 2024 had to offer in fashion to gauge which brands deserve the most flowers.
2024 Was the Year That Sneaker Hype Died
The year is almost over, and we never had blockbuster sneaker hype moments. What happened?
10 New Releases Worth Buying This Week: Pendleton x Better With Age, Stone Island, and More
Merrell 1TRL x Dime Moc Speet Streaks, ERL’s holiday Swirl hoodie and more are featured on this week’s round up.
The Best Attendee Fits Spotted at ComplexCon 2024
60,000 people showed up at the Las Vegas Convention Center for ComplexCon last weekend. Here are the best-dressed.
The Sneaker Collaborator Power Rankings
From artists like Travis Scott, to shops like Undefeated, we've ranked the 25 most powerful collaborators in sneakers, right now.
Raffle Opens for Joe Freshgoods' New Balance 990v6 Collab
Here's how you can buy a pair.