There is no shortage of streetwear brands sprouting up these days. While it is easier than ever to reach swaths of people in the social media age, it’s never been more difficult to make a lasting impression.
Some brands do it with captivating visuals, out-of-the-box designs, and thoughtful storytelling. Some do it by zigging when it feels like every other brand is zagging. Others dedicate their efforts to making their version of a wardrobe essential so well that it’s impossible to ignore it. You can also still do things the old fashioned way by developing a local community so loyal that the biggest brands in the world want to collaborate.
The labels highlighted below are set up for big years. Here are 10 Streetwear Brands To Know Before They Blow Up in 2026. Make sure to vote for your favorite emerging brand, below.
Greedy Unit
Complex readers voted Greedy Unit the best streetwear brand of 2025. We expect the New York-based label to keep impressing in 2026. Founder Dimelojc has cultivated a loyal following with his inventive approach to designs that mixes his home city’s classic street style with a DIY twist. Some of our favorite pieces are the multi-tag shirts and belts made of colorful soda can tabs. Brands like Nike and stars like Kai Cenat have already started to take notice, but we expect the brand’s reach to extend even further in the coming months.
Taller de Rafa
A lot of the emerging brands we come across seem derivative of one another. They all follow the same trends and create almost identical items. So, when we come across a brand that zeroes in on a very specific aesthetic, we are immediately excited by it. One of those recent discoveries was Taller de Rafa. Hailing from the Bronx and translating to "Rafa's Workshop," the brand leans heavily into automotive culture, a reference to owner Rafa’s father's ambitions of being an engineer and mechanic. Graphics flip retro logos, hoodies and jeans are given a new look through hardware shaped like nuts and bolts, and handbags are shaped like paint cans you might find laying around a local auto body shop. Taller de Rafa is building a world that we want to be a part of.
Zic
Instead of making maximalist pieces covered in logos, 21-year-old Zic founder Isaac Allen decided to create a brand focused on making wardrobe staples at the highest level by perfecting their cut and shape. Signature items like double-layered camo zip hoodies and perfectly faded jeans have captured Gen Z’s attention. What really catches our eye is when Zic combines two familiar items to make something brand new, like a pullover hoodie made of nylon to resemble a bomber jacket. Pop-ups in major cities like Los Angeles and Atlanta have drawn lines that snake down city blocks, proving that Zic's reputation extends far beyond its home city.
Homerun
Since opening up shop in Brooklyn in 2024, Homerun has fostered a devoted fanbase through fitness-focused events like a weekend run club and used its graffiti roots to remix everything from New Era fitteds to Arc'teryx shell jackets. Its efforts have already proven fruitful.
Homerun hasn’t even reached its peak and has already released an official collaboration with Supreme (one of the streetwear titan's best of 2025) and designed multiple friends and family pairs of sneakers with Nike. With momentum on its side, we’re eager to see how Homerun levels up its output beyond logo tees and hoodies in 2026, and what major collaborators it will work with next.
Hidden Season
Everything that Hidden Season drops is rooted in the essentials that make up all of our closets: sweats, polos, jackets, and pants. Yet, they have all been given a refresh. Khakis are remixed with rips and repair patches usually reserved for vintage jeans. Nylon track jackets are covered in plaid patterns typically used on flannel shirts. Even a classic polo shirt is given a whimsical touch with the use of extra, multicolored buttons on the placket. Its capsules are easily approachable, while offering alternatives to the same generic versions of these items that all of your peers will be wearing.
Organic Garmentz
Organic Garmentz knows how to keep things fun. Just look at some of its cheeky pieces like pants with an adjustable tie at the waist or a bi-fold wallet that looks like a folded up New York City traffic ticket. The young brand’s greatest creation to date is the Tie Hat, customizable headwear that is equal parts head scarf and baseball cap. Mixing that type of lighthearted approach with high quality craftsmanship will continue to pique the interest of fashionable shoppers both young and old. Couple that with the fact that its founder, who goes by Doctor Garmentz, is also documenting the brand’s journey for his 183,000-plus followers on TikTok, and Organic Garmentz seems positioned to continue its impressive ascent.
74isWar
The Atlanta-based brand got a huge look when Corteiz collaborated with it on a series of pieces for its pop-up tour around the United States in 2025. While little is known about the brand, it has gained a cult following online through its contemporary take on Americana and military gear. Some of its standout pieces thus far have included denim with colorful patches covering one leg, camper bags made of fleece, and sweatsuits featuring graphics reminiscent of the illustrations painted on WWII fighter planes. 74isWar keeps successfully looking into the past to create a uniform for the future.
Badfriend
Badfriend is one of the labels leading the way in the next era of Los Angeles streetwear. Items like plaid tracksuits nod to the uniform of the city's locals, while other pieces like a jersey featuring an image from the film Amores Perros act as a more direct homage to the Mexican heritage of co-founders Jairo Garcia and Justice Gonzales. Projects with contemporary artist Slawn, OGs like Undefeated, and leaders in New York’s scene like Awake NY prove that the brand has been able to capture the attention of streetwear’s new and old guard alike in a short period of time.
Cease
Using their years of experience designing and consulting for brands like Supreme, Better Gift Shop, and more, Ethan Pylypiw & Dan Pacitti developed Cease. The brand produces high quality basics like thermal-lined hoodies and puffy down jackets. Crafted in the US, these are the types of foundational pieces that you can build a wardrobe around and will be able to keep in rotation for years to come. Despite their timeless nature, Cease’s assortment feels more modern through the use of bright, unconventional colors. While its product assortment is a bit limited now, we are looking to seeing what essentials it tackles next.
Daveed Baptiste
The Haitian designer ended 2025 on a high note. He was tapped by KidSuper to be one of the five designers that presented as part of The People’s Runway show in Brooklyn during New York Fashion Week in September. His standout showing led to him being given the CFDA Empowered Vision Award, which provides a $100,000 grant and one-year mentorship program to Black designers.
Baptiste’s collections reference his journey from Haiti to Miami to New York City. Wavy jeans mimic the Caribbean tide, while sets covered in warped gingham print nod to the school uniforms worn by students on his home island. Everything is bursting with personality and is focused on telling a meaningful story.