Heron Preston believes streetwear, though not “dead,” is “no longer a subculture” with the ability to disrupt the industry.
In a recent interview with Sadie Bargeron for Jing Daily, seen in full here, the designer and Been Trill alum—also known for his namesake label, not to mention his work with H&M and the artist formerly known as Kanye West—was asked pointblank whether he believes that streetwear is indeed dead.
His nuanced response, notably, was punctuated by a sense of optimism about what future industry disruptions may look like.
“Streetwear isn’t dead — it’s just no longer a subculture,” Preston said. “It’s globally consumed at a mass level. It’s been absorbed into the broader language of fashion, which means it can’t function in the same disruptive way it once did. What made it powerful was its connection to real communities and real moments. Now the question is: what’s the next authentic expression of culture? That’s where the energy will come from.”
The current status of streetwear’s place in the larger fashion ecosystem is a frequent source of debate, including in connection with its relationship to the luxury world. In February, Complex’s Mike DeStefano spoke with several industry leaders to get their thoughts, including Jerry Lorenzo and Don C.
“Streetwear reached its climax, but I always thought we could continue to elevate it or do it in different ways because I'm such a lover of streetwear,” the latter said, as seen here. “I'm trying to elevate streetwear from a position of fabrication.”
