Heron Preston and H&M have a shared vision of how to reinvigorate the very meaning of the word partnership.
Wednesday, H&M announced a “long-term partnership” with the designer in the form of a new platform dubbed H2. The collaboration is broken down into the following pillars: design advisory (with a focus on menswear), special collections (seasonal), young talent (through mentorship and more), and circular innovation.
The latter facet of this upcoming partnership will see the H2 platform operating as a “testing ground” for how best to enact a circular approach to fashion. Per press notes, Preston and H&M hope to close “the loop of fashion” through their H2 work together.
“I always say, the face of fashion is all of us," Preston said in a statement released Wednesday. "H&M speaks to so many different types of people around the globe and is a brand for everyone. I love to push the boundaries of what’s possible and felt like they were really interested in doing that with me."
Per Preston, he has admiration for a company this size "that wants to take risks together."
Furthermore, Preston added, he and H&M both believe that "real change must ultimately happen at a scale that touches ‘everyone’.”
According to a press release, additional details on H2 will be announced in the coming months. Stay tuned.
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Earlier this year, Preston spoke with Mike DeStefano for Complex regarding his New York Fashion Week debut. During the discussion, he opened up about his evolution as a designer, noting that "focus" is a key aspect of what's changed over the years.
"I really know what I want, what I like, and where I want to take this," he said at the time. "It’s all about crafting this identity."
H&M, meanwhile, is fresh off the unveiling of its Fall 2023 slate of offerings and its Disney 100 celebration collab.
