Nike
Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman, Nike began as a distributor for Japanese running shoes before becoming one of the most influential athletic brands in the world. Officially renamed Nike in 1971, the company introduced innovative performance footwear while building a powerful identity around sports, competition, and culture. Nike’s rise was fueled by partnerships with legendary athletes like Michael Jordan, whose Air Jordan line transformed sneaker culture forever. For sneakerheads, Nike represents more than footwear—it symbolizes storytelling, exclusivity, and design evolution. From iconic silhouettes like the Air Force 1, Dunk, and Air Max to limited collaborations with artists, designers, and athletes, Nike has continuously shaped trends in both fashion and sports. Its influence on sneaker collecting and streetwear culture remains unmatched across generations.
Latest Stories
Nike Air Diamond Turf II in Sail/Mystic Navy: How to Buy
Deion Sanders' signature Nike silhouette is back for a second restock in 2026, dropping June 19 for $170.
Only 300 Pairs of the Ducks of a Feather x Nike Total 90 Is Releasing
Here's an early look at the Ducks of a Feather x Nike Total 90.
You Can Now Customize Your Own 'NYC' Nike Air Force 1s
Create your own orange and blue Air Force 1s now.
Nike Adds a Woven Upper to the Big Bubble Air Max 95
The new 'Woven' Air Max 95 releases in June.
Who Is Gabriel Moses? What to Know About Artist Behind Visuals for Travis Scott, Clipse, More
The photographer and filmmaker's star-stacked roster of collaborators is extensive.
Nike Air Rift 2 in Summit White: How to Buy
The tabi-toed silhouette returns for its first retro run since 2002.
Forget-me-nots' Nike Total 90 Shox Magia Collab Releases in June
Here's how to buy the Forget-me-nots x Nike Total 90 Shox Magia.
Nike Air Liquid Max in Bright Crimson/Fire Red: How to Buy
Nike's boldest Air Max colorway of the season is available now on Complex.
Nike's 2026 X2 Capsule Collections f/ NOCTA, Virgil Abloh Archive, and More: What to Know
Slawn, Palace, and more have also been enlisted by Nike.
The 'Puerto Rico' Nike Shox R4 Is Releasing on SNKRS Tomorrow
How to buy the 'PR' Nike Shox R4.
First Look at the 2026 'Varsity Red' Nike Air Bakin
The 'Varsity Red' Nike Air Bakin returns this fall.
Serena Williams Confirms Return to Professional Tennis: 'I'm Excited to Be Back'
Williams is set to compete at this month’s HSBC Championships at Queen’s Club.
Nike Air DT Max '96 Low: How to Buy
The first-ever low-top version of Deion Sanders' iconic silhouette is available now.
The Best Signature Sneaker Lines of All Time in 2026, Ranked
Michael Jordan? LeBron James? Kobe Bryant? Here are our picks for the best signature sneaker lines ever.
How to Buy the 'Tianjin 2.0' Nike Foamposite One
The 'Tianjin 2.0' Nike Foamposite One releases in June.
A Ma Maniére x Nike Air Force 1 Collection Is Releasing Soon
Here's an official look at the upcoming A Ma Maniére x Nike Air Force 1 Lows.
The Craziest Slides and Mules of All Time, Ranked
Takashi Murakami x Ohana Hatake Full Bloom slides? Nike's mind-altering Mind 001? Here are our picks for the wildest slip-on footwear.
Here's Who Nike Is Tapping for the 2026 FIFA World Cup
Nike teases its 2026 World Cup campaign through unseen Polaroids.