We’re only a few short weeks away from the kickoff of the 2026 FIFA World Cup, and now Nike has begun sharing its plans for this summer’s global football tournament.
The brand just shared a teaser of who it brought together for its upcoming Nike Football World Cup campaign through a series of Polaroids (shown above). The images feature past and present football superstars, including Cristiano Ronaldo, Ronaldinho, Vini Jr. and others. The brand also tapped non-football athletes like Serena Williams and LeBron James, as well as its popular collaborators, ranging from Kim Kardashian to Travis Scott to Blackpink’s Lisa.
Nike also confirmed today that it plans to release “unexpected collabs and cultural expressions” in the coming weeks. Check back soon for new developments as they’re expected to be shared by the brand.
