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Audemars Piguet Debuts Royal Oak Selfwinding Chronograph Models
The new timepiece models were designed to enhance comfort and aesthetics.
Audemars Piguet Debuts Royal Oak Concept With AMBUSH Founders Yoon Ahn and Verbal
The collaboration introduces a new take on the Royal Oak Concept through a compact titanium build.
Jay-Z Was Ahead of the Curve on Audemars Piguet: A Look Back Amid AP x Swatch Collab Hype
HOV and AP go way back.
Audemars Piguet and Swatch Share First Look at Collaboration… and It's a Pocket Watch
The collaboration launches later this month.
Rare Patek Philippe Watch Sells for Record $10.2 Million at Auction
A fierce bidding war in Geneva over the weekend pushed an ultra-rare watch into the record books.
Is AP Releasing a Swatch Collab Because They Lost a Trademark Battle?
A new theory ties the team-up to IP battles in the U.S. and Japan.
Would You Pay $500,000 for Drake's 'Take Care' Rolex? This Vintage Watch Dealer Hopes So.
Vintage watch dealer Eric Wind is selling the one-of-one piece of hip-hop history. Here's how he got it.
Rolex Pulls the ‘Pepsi’ GMT-Master II From Its Lineup
Rolex pulls its most in-demand GMT at Watches and Wonders 2026, sparking a surge in resale prices and renewed speculation about what comes next.
Jacob & Co Unveils $1.2 Million Bugatti Tourbillon Watch
For the cost of four of the watches, you can get one of the actual cars.
Bad Bunny Super Bowl Halftime Show: Here's the Surprising Brand He Wore
Bad Bunny donned pieces from a certain Spain-headquartered fashion retailer for his Super Bowl LX headlining set.
DJ Khaled Reveals Nicknames for Every Luxury Watch in His Collection
Names of the watches include "They Said I Couldn't Get It, So I Got It," "Cinnamon Toast Crunch," and of course, "Tomahawk Steak."
This $135K Watch Was Unveiled at Monterey Car Week—And Only 88 Were Made
Roger Dubuis unveiled the Excalibur Spider Flyback Chronograph in California.
Pharrell Williams' Joopiter Auction House Launches Luxury Watch Bidding Extravaganza
The collection has been dubbed 'The Art of Time: Rare & Coveted Watches.'
Pete Davidson Spends Thousands on Matching Surprise for Girlfriend Elsie Hewitt
The comedian showed up early, got a private tour, and walked out with a $31K flex.

How to Buy Your First Rolex - 8 Tips From Moses the Jeweler
From the proper budget for a Dayjust to the importance of a box and papers, this is what you need to know if you’re in the market for a luxury timepiece.

Young Thug’s Seized Jewelry to Be Returned to Company Following Rapper's Request
The ATL rapper had his jewelry, $149K in cash, and luxury cars seized in a YSL raid that took place in 2022 during his arrest on RICO charges.

'The White Lotus' Season 3: This Is the Watch Patrick Schwarzenegger's Character Wears
In the latest season of Mike White's HBO hit, Schwarzenegger plays the Hublot-wearing Saxon Ratliff.