Jacob and Co.
Jacob and Co. is a luxury watch and jewelry brand founded by Jacob Arabo in 1986, celebrated for its bold, intricate designs and high-profile celebrity clientele. Based in New York City, the brand is distinguished by its complex timepieces that merge advanced horological engineering with vibrant, unconventional aesthetics favored by hip-hop artists like Pharrell, Drake, Jay-Z, and more. Its defining feature is the pioneering of multi-axis tourbillons and gemstone-encrusted movements, such as the Astronomia collection, which combines technical innovation with street-inspired flair. Fans return for limited-edition releases and collaborations that blend high jewelry craftsmanship with urban culture, making Jacob and Co. a standout in luxury watchmaking. Jacob and Co. is most known in streetwear for its Five Time Zone watches and iconic custom jewelry pieces made for Pharrell, NIGO, and others throughout the 2000s.
Latest Stories
2026 Met Gala: The Best Watches
From Jay-Z's $6 million watch to Bad Bunny's vintage Cartier, these are some of the best watches spotted on fashion's biggest night and their prices.
Iceman: The Stories Behind Drake's Best Custom Jewelry
From Ben Baller to Alex Moss, six legendary jewelers tell the stories behind some of Drake’s most memorable ice.
Ranking Jacob the Jeweler's 10 Greatest Pieces of All Time
Highlighted by his timeless work for Pharrell and NIGO, we look back at the 10 best Jacob the Jeweler pieces ever.
The Wizard of Wristwork: A Closer Look at Jeff Goldblum’s Million-Dollar Watch Collection
From diamond-studded Cartiers to a million-dollar Jacob & Co. timepiece, Jeff Goldblum’s watches are nothing short of showstopping.
Jacob & Co. and G-Dragon Celebrate South Korea Boutique Opening With $1 Million Timepiece
The bespoke Astronomia timepiece features white diamonds and multi-colored sapphires.
Dwayne Johnson Rocks $215K Jacob & Co. Watch Honoring Samoan Heritage
According to stylist Ilaria Urbinati, the timepiece “pays homage” to Johnson’s Maui character in 'Moana 2.'
October's Top 5 Jewelry Purchases, From Tyler, the Creator’s ‘Chromakopia’ Grill to Drake’s Vintage Watches
Tyler, the Creator, Drake, and 2 Chainz were amongst the celebrities debuting new ice in October 2024. Whose was the best?
Drake Wears Two Vintage Jacob & Co. Watches for Houston Birthday Celebration
The 6 God brought in his 38th birthday with family and friends.
2 Chainz Wears $1.7 Million Jacob & Co. Royal Tourbillon Baguette for 2024 BET Hip Hop Awards Performance
2 Chainz gave fans in Vegas a medley of hits, plus a performance alongside Juicy J.
August's Top 5 Jewelry Purchases, From Jay-Z’s $340,000 Watch to Playboi Carti’s Opium Belt Buckle
Jay-Z, Playboi Carti, and Caitlin Clark were amongst the celebrities debuting new ice in August 2024. Whose was the best?
Jay-Z Becomes 'First to Own' Jacob & Co.’s $340,000 Bugatti Tourbillon Watch
Jay was seen wearing the timepiece at Fanatics Fest in New York City.
Doja Cat Reveals ‘Secret’ Behind Wet Look at 2024 Met Gala
The 'Scarlet' artist told 'Entertainment Tonight' that hair gel provided the wet t-shirt for her 2024 Met Gala attire.
Some of February's Biggest Jewelry Purchases Like ASAP Rocky’s ‘R’ Ring and Lil Yachty’s Crayon Bracelet
ASAP Rocky, Lil Yachty, and Ice Spice were some of the celebrities wearing the best jewelry in February 2024.
November's Biggest Celeb Jewelry Purchases: Rihanna's $400,000 Anklet, NBA YoungBoy's 'Anarchy' Chain, and More
Rihanna's $400,000 anklet, NBA YoungBoy's "Anarchy" chain, and Drake's 50-carat diamond dog leash top Nov. 2023's biggest celeb jewelry purchases.
Rihanna Wore a $400,000 Watch Anklet at F1 in Las Vegas
The 35-year-old stepped out to support A$AP Rocky's Puma x F1 pop-up.
October’s Very Own and Jacob & Co Partner for Owl Emblem Necklace
Get your wallets ready for this OVO x Jacob & Co collaboration.
What Would Happen If Drake Really Melted Down Pharrell’s Old Chains? Two Jewelers Explain.
Owner of Trax NYC Maksud Agadjani and Jason of Beverly Hills break down the process of melting down jewelry and give their thoughts on Drake's 'Meltdown' verse.
Some of June’s Biggest Jewelry Purchases Like Rihanna’s $700,000 Watch Choker, Lil Uzi Vert’s ‘Pink Tape’ Flash Drive, and More
Take a look at some of the biggest celebrity jewelry purchases of June 2023 from Rihanna, Lil Uzi Vert, Pharrell, and more.