Watches
Since its founding in 1860, TAG Heuer has been a pioneer in watchmaking, introducing the Mikrograph in 1916—the first stopwatch accurate to 1/100th of a second—and later collaborating with Porsche in 2021 to launch the TAG Heuer Carrera Porsche Chronograph. The rise of smartwatches was marked by Apple’s 2015 debut of the Apple Watch, which integrated health tracking and connectivity into wristwear, reshaping how consumers interact with timepieces. Rolex’s Submariner, first released in 1953, remains a benchmark for dive watches, exemplifying the blend of durability and design that defines luxury watchmaking. Collectors and enthusiasts often focus on limited editions like the Omega Speedmaster “Silver Snoopy Award” from 2020, which commemorates NASA’s Apollo 13 mission, or the Audemars Piguet Royal Oak Offshore series launched in 1993, known for its bold design and technical innovation. Complex covers these developments by highlighting industry milestones, in-depth reviews, and profiles of key figures such as watchmakers and brand founders, offering a detailed look at the cultural and mechanical significance behind each timepiece.
Latest Stories
Floyd Mayweather Responds to Felony Charges Reports: 'Keep the Press Coming!'
The boxing legend has spoken out after reports linked him to felony allegations involving a bad check used to buy a luxury watch.
Floyd Mayweather Facing Felony Charges Over Alleged $200K Luxury Watch 'Bad Check'
Inside the $200K Audemars Piguet deal that led to felony theft and bad-check charges — and prosecutors’ allegation that Mayweather knew the check wouldn’t be paid.
Kanye West Celebrates 49th Birthday With Rare Audemars Piguet Watch Worth Nearly $2 Million
Ye also commemorated his birthday with the release of the "GEMINI SEASON" video, directed by Bianca Censori.
Alex Moss Blings Out Piece From Audemars Piguet's 'Royal Pop' Collection
The jewelry designer brought his iced-out touch to AP's collaboration with Swatch.
J.Crew and Timex Team Up on Limited-Edition ‘MK1' Watch: Details and Where to Buy
The two American brands reconnect for their first watch collaboration in over a decade.
Audemars Piguet Debuts Royal Oak Concept With AMBUSH Founders Yoon Ahn and Verbal
The collaboration introduces a new take on the Royal Oak Concept through a compact titanium build.
Chaos at Audemars Piguet x Swatch Collab Launch Leads to Fights, Shutdowns, Police
Several Swatch locations had to shut down the popular collab launch due to wild crowds.
Jay-Z Was Ahead of the Curve on Audemars Piguet: A Look Back Amid AP x Swatch Collab Hype
HOV and AP go way back.
Audemars Piguet and Swatch Collaboration: How to Buy
After much speculation, and arguably preposterous hype, the Royal Pop collection is here.
Swatch x AP Collab: Experts and Insiders React
Jewelers, watch dealers, shop owners, and more weigh in on one of the hottest collaborations of 2026.
Swatch and Audemars Piguet Collaboration: Everything You Need to Know
The collaboration is set to launch later this month.
Audemars Piguet and Swatch Share First Look at Collaboration… and It's a Pocket Watch
The collaboration launches later this month.
Rare Patek Philippe Watch Sells for Record $10.2 Million at Auction
A fierce bidding war in Geneva over the weekend pushed an ultra-rare watch into the record books.
Is AP Releasing a Swatch Collab Because They Lost a Trademark Battle?
A new theory ties the team-up to IP battles in the U.S. and Japan.
Jay-Z Wore $6 Million Patek Philippe Grandmaster Chime to 2026 Met Gala
The rapper wore the ultra-rare timepiece to Monday's star-studded event.
2026 Met Gala: The Best Watches
From Jay-Z's $6 million watch to Bad Bunny's vintage Cartier, these are some of the best watches spotted on fashion's biggest night and their prices.
Dwayne Johnson's Met Gala Debut Came With a $3.3 Million Jacob & Co. Watch on His Wrist
The 714-diamond Billionaire III, one of only 18 ever made, anchored a Thom Browne look from stylist Ilaria Urbinati.
Drake's 'Take Care' Rolex Sells For $500,000
The iconic gold and diamond Rolex GMT Master II that Drizzy wore on the cover of his 2011 album went for $400,000 more than its normal market value.