Kylie Jenner
Kylie Jenner is a Hollywood personality, entrepreneur, and social media influencer best known for her role on the reality TV series *Keeping Up with the Kardashians* and as the founder of Kylie Cosmetics. Rising from the Kardashian-Jenner family spotlight, she turned her massive Instagram following into a beauty empire that reshaped influencer marketing and celebrity entrepreneurship in the 2010s. Her rise marked a turning point in how beauty brands engage audiences by using social media to launch products directly to consumers. Jenner’s highly publicized releases, like the sold-out Kylie Lip Kits, combined with behind-the-scenes glimpses into her personal life, transformed product drops into major digital events that other brands have since sought to replicate.

