Under Armour
Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player, with the goal of creating athletic gear that improved performance through moisture-wicking materials. Over time, the brand expanded its offerings to include footwear featuring technologies like Charged Cushioning and Micro G foam, designed to provide lightweight support and responsive comfort for athletes. Under Armour gained significant momentum during the early 2000s when it became a staple for professional and amateur athletes looking for gear that could withstand intense training sessions. This period marked the brand’s rise as a serious competitor in the sportswear market, as it focused on meeting the practical needs of athletes rather than following fashion trends.
Latest Stories
Rolling Loud x Under Armour Collection: How to Buy
Under Armour is the exclusive performance apparel partner of Rolling Loud 2026, and the collab gear is available now on Complex.
Steph Curry Signs New Sneaker Deal with Li-Ning
After wearing Nike, Jordan Brand, Adidas, and more throughout the season, Curry finally has a new sneaker deal.
WWE Superstars Wearing Sneakers, a Timeline
From John Cena wearing Reebok Pumps back in the 2000s to Roman Reigns rocking Air Jordan 4s to the ring today, here is a timeline of sneakers in pro wrestling.
Lisi Enters a New Chapter
The Queensland rapper opens up about fatherhood, new music and fronting JD Sports and Under Armour’s ‘This Ain’t My Final Form’ campaign.
What Sneaker Did Steph Curry Wear Today?
'Black Cat' Air Jordan 4s? Adidas AE 1s? Nike Air Foamposite Ones? Track what Steph Curry is wearing through sneaker free agency here.
Fans React to 'Stranger Things' Period-Inaccurate Wardrobe Mistake
Viewers noticed modern Under Armour apparel in an ’80s setting, calling it a careless Season 5 mistake.
Stephen Curry’s Frustration Over Caitlin Clark Signing Not Related to Under Armour Departure
New details surrounding Curry's split from Under Armour have emerged.
Stephen Curry to Own Logo, Trademark, and Brand After Under Armour Split
Curry signed with Under Armour in 2013 following his exit from Nike.
ASAP Rocky's Brand Collaborations, Ranked
From his ongoing work with Puma to his most recent Moncler Genius collection, these are the top 10 Rocky collabs of all time.
Dwayne 'The Rock' Johnson Recruits MMA Phenom Charles Oliveira for New Project Rock Ads
Dwayne 'The Rock' Johnson has recruited MMA phenom Charles Oliveira for his new ads for Project Rock.
De'Aaron Fox's Under Armour Curry Fox 2 Releases This Week
Here's where to buy the Under Armour Curry Fox 2.
Adam Sandler's Steph Curry Sneakers From the Oscars Just Released Again
Here's where you can buy Sandler's Under Armour Currys.
Stephen Curry Is Auctioning Off Signed Under Armour Shoes for Charity
Here's how you can buy signed Curry shoes from the '30 For Good' auction.
San Francisco and Oakland Bridges Inspire Stephen Curry's New All-Star Shoe
The 'What the Bay' Under Armour Curry 12 releases next week.
De'Aaron Fox's Favorite Taco Truck Inspires This Fox 1
Here's where you can buy the 'Banzitos' Fox 1.
This Under Armour Curry 12 Is Only Releasing in Asia
The 'Year of the Snake' UA Curry 12 releases this week.
De'Aaron Fox's Under Armour Curry Shoe Has Been a Long Time Coming
His Curry Fox 1 brings back memories of Fox's days playing AAU basketball in Under Armour.