OVO
Since its inception in 2012, OVO has become synonymous with Toronto's evolving hip-hop scene, marking a pivotal era with its fusion of moody production and introspective lyricism led by rapper Drake. The collective is recognized for its owl logo, a symbol that resonates deeply with fans and signifies more than just music—it's a badge of cultural allegiance. OVO’s impact extends beyond sound, shaping how fans interact with hip-hop through exclusive seasonal fashion drops and limited-edition collaborations. Its community thrives on these high-profile releases, blending music and streetwear into a lifestyle that reflects the contemporary pulse of hip-hop culture.
Latest Stories
Who Is Maneesh? Meet the Producer Behind Drake’s "Shabang” and “Make Them Cry”
After a decade grinding in the shadows of the OVO camp, producer Maneesh Bidaye is finally having his moment thanks to Drake's 'Shabang.' He spoke Complex about his journey.
Rick Ross Jokingly Sneaks Around Costco and AutoZone After Catching Flack for Flying Commercial
Ross playfully snuck around to avoid people seeing him.
The 30 Best Drake Verses, Ranked
Drake's new album 'Iceman' is proof he is still one of the best rappers in hip-hop. Here are his 30 best verses.
All of Drake’s No. 1 Hits, Ranked
From his latest No. 1 entry “Janice STFU” to 2010’s “What’s My Name” with Rihanna, here is a definitive ranking of Drake’s chart-toppers.
Akademiks Chooses Dinner With Drake Over $1 Million, Shares Video of OVO Chain Moment
Check out the moment Drizzy surprised the streamer with a diamond OVO chain.
Drake Releases 'Iceman' Hoodies That Cost Almost $300
The baby blue colorway is sold out already.
Drake's 'Iceman' Gets People Talking as Russ, Steph Curry, Lil Dicky, Usain Bolt and More React
As expected, Drizzy's three-album drop has got a lot of people talking.
Drake’s Greatest Custom Jewelry, Ranked
From Stone Island chains to Raptors championship rings, these are the top 10 pieces of custom jewelry that Drake has ever had.
Drake Finally Drops 'Iceman,' Plus 2 Other New Projects: Everything You Need to Know
2025 came and went without a new solo album from Drake, only for 2026 to bring three new projects from the 6 god.
Drake's Uniform: Six Items That Define His Style
From OVO jackets to NOCTA sneakers, we break down the signature clothing items that define Drizzy’s style across his nearly 20-year career.
Drake’s Best Nike and Air Jordan Sneaker Collabs, Ranked
Exclusive OVO x Air Jordans? Nocta x Nike Air Force 1s? Here's how we ranked Drake's best collaborative sneakers ahead of his 'Iceman' release.
Why Drake's 'Iceman' Could Be His Best Album Yet
With 'Iceman' on the way, Drake has the scars and maybe the fury to release his best album yet.
Iceman: The Stories Behind Drake's Best Custom Jewelry
From Ben Baller to Alex Moss, six legendary jewelers tell the stories behind some of Drake’s most memorable ice.
Drake's Best Album Is 'VIEWS.' It's Time to Admit it.
Eight years after critics dismissed it as lazy and uninspired, 'VIEWS' looks like exactly what it always was: a classic Drake album.
Drake's 'Iceman': 10 Burning Questions We Have
After nearly 1,000 days, Drake is about to release his new album, 'Iceman.' Here are the biggest questions surrounding his ninth studio album.
Drake Before 'Iceman': How to Shop 'Take Care,' 'Views,' 'Scorpion,' and More on Complex
'Iceman' will be here soon. In the meantime, add to your collection.
Would You Pay $500,000 for Drake's 'Take Care' Rolex? This Vintage Watch Dealer Hopes So.
Vintage watch dealer Eric Wind is selling the one-of-one piece of hip-hop history. Here's how he got it.