New Era
New Era is a headwear brand founded in 1920 by Ehrhardt Koch in Buffalo, New York, best known for its 59FIFTY fitted baseball cap, which features a distinctive flat brim and structured crown. Since becoming the official on-field cap supplier for Major League Baseball in 1993, New Era has shaped the visual identity of both professional athletes and streetwear enthusiasts, bridging sports heritage with urban fashion. Fans return because New Era caps serve as cultural markers within hip-hop and basketball communities, often released through collaborations that highlight iconic teams, artists, and designers. These limited-edition collections commemorate key moments—like championship wins or album drops—making the caps prized collectibles that express personal and cultural identity beyond traditional sportswear.
Latest Stories
Karl Anthony-Towns Bodega Installation Housed in New Era NYC Flagship Store
KAT's Bodega contains the latest collection of New Era Knicks gear.
How Spike Lee Revolutionized Custom Fitted Hats
In celebration of its 30th anniversary, we look back on Spike Lee's red Yankees New Era fitted hat from 1996 that started it all.
Karl-Anthony Towns Debuts New Era x Stone Island Cap Ahead of Knicks-76ers Playoff Game
Towns' hat is 1 of only 10 that have been made.
New Era Launches New Flagship Store in NYC, Reveals Spike Lee Collection for 59Fifty Day
The iconic headwear and fashion label is honoring its history with an exclusive Spike Lee collection for 59Fifty Day.
Kith and the Knicks Team Up for Playoffs Collection Featuring Giorgio Armani and New Era Collabs
The collection marks the first time Armani collaborated with the NBA.
Chase B Named Creative Director of Lids
To coincide with the announcement, Lids is releasing a new Chase B x MLB "Colours" New Era 59FIFTY collection.
How Much Do You Know About Baseball's Influence on Streetwear? A Complex Quiz
From the rise of custom fitted hats to Ken Griffey Jr's. first Nike sneaker, do you know ball?
Tracking Bad Bunny’s Evolution Into A Modern Style Icon
Ahead of his historic Super Bowl LX halftime show, here's a look at Bad Bunny’s style throughout his career.
10 Stylish Hats You Can Buy Right Now
From beanies to baseball caps, here are the hats to complete any outfit.
Travis Scott's Brand Collaborations, A Complete Timeline
A timeline of Travis Scott's collaborations, including Nike, McDonald's, Dior, WWE, and many more.
Of Course Drake Has One of the Coveted Texas Rangers 'Tetas' Hats
The unintentionally breasts-promoting hats have been hit with considerable markups on eBay and elsewhere.
Our Style Obsessions of the Week: Reese Cooper, Louis Vuitton Biker, and More
The Complex Style staff pick their personal favorite releases of the week.
Chase B on His Fitted Hat Collab With Lids: 'Chaotic But Harmonious'
Known for always having a hat on his head, the DJ finally got to design his own.
Presented By
New Era
10 New Releases Worth Buying This Week: Malbon x Market, Arc’teryx, Denim Tears, and More
A re-issue of Tottenham Hotspur’s vintage kit by PONY, Miu Miu’s new Tyre sneaker, and J Balvin’s collab with G-Shock are featured on this week’s round up.
ComplexCon Drops Now On Complex Shop: Hajime Sorayama, Hellstar, and More
If you missed out on your favorite releases during ComplexCon, they are now available to buy on exclusively on Complex Shop.
Presented By
New Era