ComplexCon is a big deal (clearly).
So, if your brand is participating in the two-day event, your product will be amongst the best in streetwear culture, competing for the attention of streetwear connoisseurs. One of the few booths that had little competition was New Era. As the official headwear of ComplexCon, the more than 100-year-old brand knew it had to come correct, and that’s exactly what it did.
Inside, attendees had several zones of activities to choose from, because who comes to ComplexCon just to buy a hat, right? It has to be an experience. From playing mini golf, customizing hats, or practicing their free-throw arcade style, New Era encapsulated different aspects of sports and culture. But if you’re visiting a New Era booth, you’re most likely there for the headwear.
Hats dedicated to different sports teams in different designs lined the back wall, which led to a line that extended out of the door. But what made the New Era booth dynamic was the appearances, collaborations, and drops.
Queens native Nigel Sylvester pulled up to show off his collab with the brand. He signed hats for attendees and gave away two BMX bikes that fans had entered a giveaway to win. The owners of Eastside Golf were also there, showing off their collab that quickly became a fave amongst guests, and multidisciplinary artist Rodrigo Roji also gave ComplexCon attendees a sneak peek at his new flower hat ahead of its November release. “New Era has a history of embracing creativity and new talent,” New Era SVP Mark Maidment said. “We just love being an enabler.”
The ComplexCon audience thanks you, Mr. Maidment.