Awake NY
Born from the energy of New York City, Awake NY emerged in 2012 as a streetwear brand rooted in the city’s underground art culture. Founded by Angelo Baque, former brand director of Supreme, Awake NY channels the grit and vibrancy of NYC through bold graphics and apparel that tells local stories. Awake NY is most widely known for its ongoing collaboratio with Jordan Brand, which has featured the Air Jordan 5, Air Jordan 6, and apparel like varisty jackets. The brand's Soho flagship store also serves as a platform for emerging artists and designers, making it a hub for authentic streetwear narratives that continuously shape the city’s cultural landscape.
Latest Stories
The Best New York Sneakers of All Time
From the Wu-Tang Dunks to Jalen Brunson's championship-winning Kobes, here are our picks for the best sneakers honoring NYC.
The Best Knicks 2026 NBA Championship Merch to Buy
The New York Knicks are 2026 NBA champions. These streetwear brands cooked up some amazing merch to celebrate.
The Best Streetwear Collabs of 2026 (So Far)
From Supreme x MM6 to Swatch x AP, these are the best collaborations of the year, so far.
Streetwear Power Ranking: The 2026 Edition
From veterans like Supreme’s James Jebbia to new school leaders like Corteiz’s Clint Ogbenna, these are the 25 individuals who make things happen in streetwear right now.
Another Awake NY x Air Jordan 6 Collab Surface
Multiple Awake NY x Air Jordan 6 colorways are expected to drop this year.
A Brief History of GAP's Greatest Crossover Moments
From campaigns to collabs, these are some of the defining cultural moments from GAP throughout its history.
30 Brands You Need to Know If You Love Streetwear, From OGs to Rising Stars
From pioneers like Stüssy to this generation's stars like Corteiz, these are the streetwear brands you should be up on.
Awake NY Founder Says Gap Collaboration Honoring New York Marks 'Full-Circle' Moment
“Growing up in Queens in the ’90s, Gap was part of the everyday uniform," Awake NY founder Angelo Baque said.
Awake NY Celebrates Big L's Legacy With New Capsule Collection
Featured prominently in the new capsule is Big L's 'The Big Picture' album.
Air Jordan 11 Collabs We Want to Release
Supreme? Travis Scott? Union? Here are what some Jordan 11 collabs might look like.
The Best Air Jordans of 2025
'Black Cat' Air Jordan 4? Travis Scott x Fragment x Air Jordan 1 Low? Awake NY x Air Jordan 5? Here's how they rank.
The Best Black Friday 2025 Style Deals
These are the best Black Friday style deals of 2025.
10 Sweaters to Keep You Warm This Fall
Sweater weather is upon us, literally. Here are the best knits to layer up for the season.
Where to Buy the 'Racer Blue' Awake NY x Air Jordan 5 Collab
The 'Racer Blue' Awake NY x Air Jordan 5 is releasing again next week.
The Awake NY x Air Jordan 5 Collabs Release This Month
Here's where to buy the Awake NY x Air Jordan 5 collabs.
10 Graphic Tees Worth Buying Right Now
You always need to keep some great graphic tees in your closet. From Bape to Thug Club, here are 10 worth your consideration.
Awake NY x Barriers, AWGE Dalmatian Sweatpants & More - Our Style Obsessions of the Week
The Complex Style team pick their personal favorite releases of the week.
The 20 Best Crocs Collaborations, Ranked
From new crocs like the Dingyun Zhang Diffuser Clog to Salehe Bembury’s Pollex Clogs, we decided to rank the 20 best Crocs collaborations of all time.