Fanatics has announced a new content studio in partnership with OBB Media that’s set to include documentaries and other original productions.
Tom Brady, Travis Scott, Druski, Hailey Bieber, Kendall Jenner, Jayden Daniels, and more were on hand to celebrate the launch with a special event at the Intuit Dome in Inglewood this week. During the event, Brady and other partners—including ESPN, WWE, LA28, and Fox Sports—joined Fanatics CEO Michael Rubin and Fanatics Studios CEO Michael D. Ratner to preview what’s ahead.
“I’m incredibly excited about launching Fanatics Studios and adding an important content and media business to our growing sports platform that also supports all of our existing businesses,” Rubin said of the new endeavor. “We could not have dreamed up a better partner in Michael Ratner and the team at OBB, and together we are going to continue pushing our mission of relentlessly enhancing the fan experience by creating content that brings fans closer than ever to the teams, players, sports, cultural moments and events that they love in a way that’s never been done before.”
The launch comes after a number of high-profile figures were confirmed to be taking part in the 2026 edition of Fanatics Fest in New York City. Returning stars include Brady, Jay-Z, La Flame, and Kevin Hart.
Below, get a closer look at highlights Tuesday’s special event. Fanatics Fest 2026, meanwhile, is set for its Javits Center return starting July 16. See here for more details.
Tom Brady details Fanatics Flag Football Classic
The inaugural Fanatics Flag Football Classic will take place in Riyadh, Saudi Arabia this March. Brady will serve as captain of the Founders, while Daniels will serve as captain of the Wildcats. The Mustangs, another team, will see its captain revealed soon. The first-ever event of its kind will also feature a performance from Scott.
Tom Brady talks One More Drive, a new documentary project
One More Drive is billed as a multi-part documentary project made in partnership with Shadow Lion. In addition to teasing the doc, Brady also pointed to his potential participation in flag football at the LA28 Olympics as part of Team USA.
Fanatics Studios partnership with LA28
Speaking of the LA28 Olympics, chairperson and CEO Casey Wasserman was on hand to share details on its partnership with Fanatics Studios. Key to this pairing is the official Olympic film.
2026 ESPYS Presented by Capital One
Fanatics Studios is linking with ESPN and Full Day Productions for this year’s ESPYS, as announced by Burke Magnus, ESPN’s President of Content.
Fanatics Studios and WWE partnership
Nick Khan, president of the WWE, gave attendees at Tuesday’s event a deeper look at a multifaceted partnership with Fanatics Studios. Meanwhile, Joe Tessitore introduced Cody Rhodes, whose What Do You Wanna Talk About podcast is among the WWE shows set to carry the Fanatics Studios banner.
Fanatics Games to feature Bianca Belair and Chelsea Green
At Fanatics Fest 2026, the Fanatics Games portion of the event will feature Bianca Belair and Chelsea Green. Jimmy and Jey Uso were also introduced by Tessitore, leading to a closer look at their YEE(A)T with the Usos series.