Before Fanatics Fest kicks off a four-day run at New York City’s Javits Center in July, prospective attendees are getting an early look at the stars confirmed to be making appearances at this year’s event.
Fanatics has announced that Tom Brady, Jay-Z, Travis Scott, and Kevin Hart will be returning for the festival’s 2026 edition.
Later today, 30 more celebrity names will be revealed during a Twitch stream led by New York Giants player Cam Skattebo. The stream is scheduled to start at 6:30 p.m. ET.
As we told you back in October, Fanatics Fest returns to New York City’s Javits Center from July 16–19. This time around, Fanatics has added a fourth day to the schedule, as well as expanded its presence inside the venue.
"There is no show in the world like Fanatics Fest and the massive growth and impact in just two years drives home the value to fans, leagues, brands and athletes," Lance Fensterman, CEO of Fanatics Events, said in a previous statement. “We can’t wait to build on an incredibly successful 2025 event, which included a complete sellout of our Saturday program, and make the third year of Fanatics Fest our biggest and best yet.”
Fans can also expect plenty of exclusive drops at this year’s festival. The 2025 edition boasted a number of noteworthy collaborative collections, AMP x Mitchell & Ness x NBA and Joshua Vides x Nike x Yankees x Mets among them.
For more on Fanatics Fest 2026, see here.
