Livvy Dunne has been enlisted to help kick football season into gear as part of a series of campaign videos from Fanatics Sportsbook.
The series, self-explanatorily titled Explained by Livvy Dunne, has also enlisted Grammy-winning director Calmatic, a name that should be very familiar to meticulously observant music video obsessives like myself.
In a statement shared with Complex, Dunne said, “As a proud member of the Fanatics family, I’m excited to partner with Fanatics Sportsbook to welcome more people into the sports world in a fresh way. It’s easy to use, genuinely fun, and makes the whole experience feel more like being part of the game.”
The Anomaly-backed ads find Dunne espousing what are said to be the various virtues of the Fanatics Sportsbook experience, all while doing everything from resting in a bathtub at the 50-yard line of the Rose Bowl to reclining on a couch atop a blocking sled to eating a turkey leg.
Central to the Dunne-starring campaign are several key Fanatics Sportsbook features, namely the following: Gameday Guarantee, FairPlay insurance, and FanCash. The latter can be used to score apparel, tickets and more.
"As a challenger brand, Fanatics Sportsbook is rewriting the category playbook,” Fanatics Sportsbetting Chief Marketing Officer, Selena Kalvaria, said in a statement to Complex. “By leveraging the power of Fanatics and working with a cultural force like Livvy, we’re telling our story in a way that expands our reach with existing betting audiences – and new ones, too. With Livvy, we have a national champion explaining Fanatics Sportsbook in unexpected, cinematic ways that showcase the Fanatics difference.”
Below, get an exclusive look at the latest from Livvy and Fanatics Sportsbook's new campaign, as photographed by Derek Kettela.
