The first part of Bad Bunny's new NFL merchandise line, which officially dropped on Saturday, January 24, includes a sweet nod to fans who have been listening to his music for years. As he's grown into his artistry, Bad Bunny's fanbase has been a proud, vocal piece of his career's puzzle.
Set to headline the Super Bowl LX halftime show on February 8, Bad Bunny's involvement in the upcoming event has been nothing short of buzzy. Dubbed by some the "Benito Bowl" (Bad Bunny's off-stage name is Benito Antonio), it's been clear that Bad Bunny is a major draw for some, and a sticking point for others.
The merch line, which is dubbed “The Fans/Concho Collection,” features several pieces that are emblazoned with each of the 32 NFL teams’ logos and branding, and also feature Concho, a Puerto Rican toad who has become the mascot of Bad Bunny's own merchandise. According to The Athletic, Concho is synonymous with Bad Bunny's music. Having been a part of fans' world for years, Concho coming to the mainstream with the NFL merchandise is a great nod to longtime fans of the Puerto Rican artist.
The collection, which is yet another collaboration between Bad Bunny and New Era, will release a second drop on February 8 in conjunction with the Super Bowl LX halftime show. While the release time hasn't been revealed yet, it's likely that the second drop will have more to do with the performance specifically. Bad Bunny has teased his halftime show throughout the last several weeks, and with the “Super Tazón” collection coming in its aftermath, fans will have more than just the music to look forward to during the big game.
Bad Bunny's performance during the Apple Music halftime show has been a spectacle viewers have been prepared for, and the merchandise working in conjunction with the performance is certain to make it all the more meaningful.