With fight night approaching, Lena the Plug has added another viral chapter to the already chaotic buildup surrounding her husband’s boxing match.
In a video posted to the Instagram account for Brand Risk Promotions, Lena openly discussed her mindset ahead of the January 23 bout in Miami between Adam22 and Jason Luv. When asked about her plans after the fight, Lena said she was still weighing her options.
“Trying to decide who I’m going to sleep with on fight night,” she said in the clip. “There are so many factors. Do either of these guys have any energy left for sex at the end of the day? I dunno. I’ve never done a boxing fight.”
She went on to explain that her comments were partly intended to motivate Adam22, with whom she has been since 2016 and married in 2023. According to Lena, stirring emotions is part of the strategy. She said her goal was to get her husband “as angry as possible” ahead of the match.
Lena also addressed the possibility of Adam losing, saying it wouldn’t change how she feels about him. “No, my feelings won’t change towards Adam if he gets knocked out,” she said, before adding confidently that she expects him to win. She told the camera that if he does, she plans to reward him with “the best lovemaking possible.”
The comments immediately drew attention online, amplifying what has already become one of the most talked-about influencer boxing matchups in recent memory.
The roots of the fight trace back to 2023, when Lena began filming content with other partners outside of her marriage — something both she and Adam22 have said was agreed upon. Jason Luv was the first person she worked with during that shift, and the collaboration quickly became public.
Tensions escalated later that year after Luv gave an interview in which he compared himself favorably to Adam22 in physical terms. Adam responded by saying Luv was no longer welcome to work with his wife, describing him as “officially blacklisted.”
That stance, however, didn’t last. In December 2025, Lena and Luv worked together again.
Now, that long-running personal and online tension is set to be resolved in the ring. The January 23 fight will be promoted by Brand Risk Promotions and streamed live via Adin Ross’ Kick channel, with both men in their 40s and with minimal formal boxing experience.