UPDATED 1/20, 7:09 p.m. ET: Kick has clarified the terms of their relationship with Soulja Boy — and it's the same as many other streamers. The company shared a statement with Complex.
"Soulja Boy is part of the Kick Partner Program (KPP) - our standard creator monetisation program available to eligible streamers who meet our requirements. It's not a separate contractual deal, it's the same program any creator can access once they qualify," Kick's press team wrote. "Viewers can choose to subscribe to support their favorite creators, with creators keeping 95% of that subscription revenue. We don't comment on those individual creator earnings."
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Soulja Boy is officially going all-in on live streaming, and he’s doing it with a statement — and a rap.
SB announced he is partnering up with Kick, aligning himself with the fast-growing platform as it continues to position itself as Twitch’s biggest rival. The deal was confirmed Tuesday, with Soulja sharing the news directly with fans on social media.
“It’s official, I’m [a] Kick partner,” Soulja said in a clip posted to X, flashing his watch.
Kick, for its part, hasn't confirmed anything — the company hasn't issued a press release of any sort since last Halloween. Complex has reached out to the company for confirmation of the Soulja partnership, but they did not immediately respond.
While the financial terms have yet to be revealed (and Soulja has a long history of playing fast and loose with the money he claims to pull in from endorsements), the partnership fits Kick’s recent approach of spending big to pull high-profile names away from rival platforms and bring more attention to its ecosystem. Shortly after confirming the partnership, Soulja celebrated the news by dropping a freestyle that quickly spread online, throwing direct shots at Twitch while repeatedly emphasizing where fans can now catch him.
“Live on Kick, n***a, I’m live on Kick/Ain’t live on Twitch, n***a, I’m live on Kick,” he rapped before leaning into Kick’s reputation as a more creator-friendly platform, especially when it comes to earnings.
“Kick came with a hundred subs, n***a/I done made it rain in a hundred clubs, n***a,” he continued.
The freestyle then escalated into full-on viral chaos as Soulja bragged about the views he expected to pull on the platform and taunted viewers to subscribe: “Yeah, I’m viral on Kick/I’ma get 100,000 views/I’ma get one million subs…”
He later made it clear he isn’t treating the partnership like a side quest — he’s trying to firmly plant his flag.
“On my momma, I’m the new face of Kick, n***a. This my shit,” Soulja said in another clip taken from his stream.
In recent Kick sessions, Soulja has been jumping through different eras of his career and teased more gaming-focused content too, telling viewers he would be playing Fortnite more often.
Soulja Boy joining forces with Kick adds another big name to the platform’s growing recruitment list that already includes major names like xQc and Adin Ross. Kick has marketed its 95/5 subscription revenue split, a major contrast to Twitch’s historically smaller creator cut of 50 percent.
Soulja has been building his connection with Kick for months now. Last summer, he publicly reached out to Kick support asking to change his username from souljaboydripco to souljaboy, a request that was completed the same day.