Jim Jones is giving fans a look at a work-in-progress studio and creative complex, responding indirectly to recent jokes from Cam'ron and 50 Cent by showing what he's building.
Filmed inside a space still under construction and not yet open to the public, the 49-year-old briefly walked through the facility in an Instagram video uploaded on Thursday (Jan. 8). He characterized the upcoming space as a “multi-purpose content creation facility, for media, fashion, music, and broadcasting.”
The Dipset rapper toured through areas he said would eventually house multiple studios, a boutique, a barbershop, and a bodega-style set designed for filming and broadcasting.
As he moved through the building with his cameraperson, he joked, "Come on with me. I love free promo!"
Jones framed the project as bigger than himself, explaining, "I'm building this facility for all creators and young ones that's trying to come up to be a creative or have a creative ability that they wanna know how to double down on.”
He also said, "The young boys don't feel no temperature, all they feel is opportunity. They still be here working in the midst of us working."
“It’s cold in here!” he noted at the end of the clip.
The studio tour came amid reignited tensions between Jones and Cam'ron, with 50 Cent adding fuel to the exchange.
Cam sparked the latest round of insults with a post reading, "How u worried about me when ya heat off and rent due," which Jones took as a shot amid online claims that he owed money to the landlord of the building where he films his podcast with Maino, Dave East, and Fabolous.
Jones fired back in the comments, saying, "U soft," "U whole crew is soft," and "U wanna play pull up let th people see how soft u are chump. Freakey u soft too," before adding, "Do ur shoe punk."
In a screenshot exchange, Cam replied, "What's wrong Capo? Ya heat off too? I ain't know... Hate for you to be 50yrs old wit no heat. What's ya Zelle bro? I got u."
Jones answered, "A block no u soft."
"Yea but my heat on. And I'm warm, you 50 years old, tough and cold," Cam responded. "But dead ass tho capo, ya heat off for real??"
50 Cent then jumped in, posting, "Damn I hope you can all chip in, and get the heat back on."
In a separate post, Fifty followed up with, "Dam Jim mad, with all this pressure," and, "I hope he is alright CAM is laughing at him. LOL maybe they can start a fire and all stand around it."
Fifty later added, "Damn it man," alongside a video of Jones getting food, writing, "It's cold as a bitch over there huh? Fuck it you Cooo LOL."