BTS’ J-Hope says performing at the Super Bowl halftime show is one of his ultimate goals.
In a recent interview with Kany Diabaté, the 32-year-old member of the best-selling K-Pop group was asked about his “dream” stage.
“It’s good to dream big anyway. Super Bowl,” Hope said at the 12:45 mark in the video linked here. “Wow, if we perform at the Super Bowl I wonder what it would feel like.”
BTS are in the middle of a major return following a hiatus due to mandatory Korean military service. The global superstars recently released ARIRANG, their first album in nearly four years, and streamed a comeback live concert on Netflix.
A potential Super Bowl appearance would align with their global popularity, though scheduling could be complicated since they are already booked to perform in Melbourne on February 12 and 13, just before the 2027 game on Valentine's Day.
Still, artists have adjusted tour dates before, such as Bad Bunny, who moved shows in South America to make his 2026 halftime performance possible.
The NFL’s partnership with Roc Nation has also shown openness to global and non-English acts, which supports the possibility of a BTS halftime show in the future, even if not immediately in 2027.
Separately, Jay-Z explained in a recent GQ interview that his Super Bowl halftime selections are driven by cultural impact and global reach.
When discussing why he chose Kendrick Lamar for the 2025 show in light of his feud with Drake, Hov made it clear the decision was based on momentum rather than outside narratives.
“I chose the guy that was having a monster year. I think it was the right choice.,” he said. “It wasn't in some sort of alliance to a battle. What I care about them two guys battling? What's that got to do with me? Have at it. Have fun.”
Jay-Z also pointed to a broader vision for the halftime show under Roc Nation, aiming to reflect a wider range of global music.
“I think everyone should experience music in its totality," he said. "And for a lot of years, it was only one side of music that was being represented. We got the opportunity to create a more balanced idea of what popular music is today.”
That philosophy has already influenced picks like Bad Bunny, whom Jay-Z defended as an obvious choice for the 2026 halftime show.
“I'm not going out on a limb, this is the most famous people in the world,” he said. “I didn't pick, like, the indie artist that I really like from Portland--It's the number one most streamed artist in the world. Him!”
