Bad Bunny will not be paid to perform at the Super Bowl LX Halftime Show.
When the Puerto Rican superstar performs on the world’s biggest stage on Sunday (Feb. 8), he’ll be following a long-standing tradition that headliners perform for free in exchange for what is considered one of the most valuable promotional opportunities in entertainment.
According to Forbes, outside of a union-mandated minimum of a few hundred dollars, the NFL does not pay halftime performers. Instead, performers rely on the massive exposure the performance provides.
For example, Kendrick Lamar's 2025 Halftime performance averaged 133.5 million viewers with “Not Like Us” seeing a 430% spike in streams afterward. Months later, he performed for packed stadiums on his Grand National Tour, which grossed nearly $360 million.
Artists such as The Weeknd and Dr. Dre have even spent millions of their own money to make the productions memorable by adding to a budget often exceeding $10 million provided by the NFL and Apple Music.
While speaking to Zane Lowe and Ebro Darden for the official Apple Music Super Bowl LX Halftime Show press conference on Thursday (Feb. 5), Bad Bunny opted not to give any spoilers for the performance.
“I just want people to have fun,” he said. “There’s gonna be a huge party. It’s gonna be what people always can expect from me. … Of course, a lot of my culture. But really, I don’t wanna give any spoilers. It’s gonna be fun.”
The halftime show will cap a career year for Bad Bunny, who won Album of the Year at the 2026 Grammys for Debi Tirar Más Fotos.
“Before I say thanks to God, I'm gonna say: ICE out!” he said while accepting the trophy for Best Música Urbana Album. “We're not savage, we're not animals, we're not aliens. We are humans, and we are Americans."
His outspoken stance on immigration and the Trump Administration's policies, along with the purported presence of ICE agents outside Levi's Stadium, has added a political edge to the upcoming Super Bowl performance.
Although President Donald Trump’s administration previously threatened that Immigration and Customs Enforcement (ICE) would attend the Super Bowl, a source told TMZ that there are no plans for ICE to be onsite at Levi’s Stadium nor at NFL-sponsored events in the Bay Area in the days leading up to the big game in Santa Clara, California.
However, the outlet said, numerous federal law enforcement agencies such as the FBI will be on the ground to provide security.
