Skylrk

Skylrk is a streetwear brand co-founded by Justin Bieber and creative director Neima Khaila, officially launched in July 2025. The brand has attracted attention for its connection to Bieber and its presence in the celebrity-founded streetwear space. The brand’s aesthetic draws on Bieber’s personal style, featuring oversized silhouettes and a relaxed, California-inflected sensibility. Skylrk positions itself alongside other celebrity-founded labels, reflecting Bieber’s influence within the streetwear community.

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Sneakers

Justin Bieber Debuted Unreleased SKYLRK Sneakers at the World Cup Final

Bieber went head-to-toe in his own brand for the first-ever FIFA World Cup Final halftime show, debuting the Matterdaddies 'Latte' colorway.

Brendan Frederick4 days ago
"The League" Week Seven
Style

Justin Bieber's SKYLRK Immersive NYC Pop-Up: What to Know

The pop-up runs July 16-20, just ahead of Bieber's FIFA World Cup Final Halftime Show performance.

Alex Ocho9 days ago
Justin Bieber on stage wearing a red beanie and sleeveless top, holding a microphone, with a pink and red abstract background.
Style

Justin Bieber's SKYLRK Compound at Coachella Featured Custom Dune Sofas From Paulin, Paulin, Paulin

Bieber's backstage compound featured custom, SKYLRK-inspired versions of the iconic Dune sofa.

Trace William Cowen85 days ago
An employee shows a Justin Bieber shirt to a fan during during the 2026 Coachella Valley Music and Arts Festival in Indio, California on April 11, 2026.
Style

Justin Bieber’s SKYLRK Brand Breaks Coachella Record With $5 Million in Merch Sales

Bieber's brand sold 'Swag' themed merch at the artist tent and the on-site SKYLRK Shop.

Jaelani Turner-Williams99 days ago
A hoodie with a zebra pattern and text promoting "Justin Bieber Live" in Indio, California, on April 11 and 18, 2026.
Style

SKYLRK Unveils New Coachella Merch in Celebration of Justin Bieber’s Headlining Set

Bieber is set to perform on April 11 and April 18.

tara mahadevan105 days ago
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A green phone case with a gradient design, featuring multiple camera cutouts, set against a matching green background.
Music

SKYLRK Shares New Collection Ahead of Justin Bieber’s Coachella Headlining Set

The two shows will mark Bieber's inaugural headlining performances at the festival.

tara mahadevan112 days ago
SKYLRK JB Birthday Drop
Style

Justin Bieber’s SKYLRK Unveils Limited Edition Collection for His Birthday

The range includes hoodies, sweatpants, and the boxers Bieber wore during his 2026 Grammy performance.

Joshua Espinoza144 days ago
Justin Bieber.
Music

Justin Bieber’s SKYLRK Launches Temporary Retail Space in Tokyo

The space marks SKYLRK's first temporary installation since the brand launched over the summer.

Jaelani Turner-Williams232 days ago
LOS ANGELES, CALIFORNIA - AUGUST 28: Justin Bieber arrives to the court at "The League" on August 28, 2025 in Los Angeles, California.
Music

Justin Bieber Says SKYLRK Is a ‘Reflection’ of His ‘Intimate Relationships’

The pop vocalist believes his fashion brand embodies his "love life."

Jaelani Turner-Williams323 days ago
Justin Bieber Skylrk Sneakers
Sneakers

Justin Bieber Previews New Sneakers From His Skylrk Brand

Bieber shares a closer look at the Skylrk sneakers and sandals.

Victor Deng464 days ago
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