Justin Bieber’s fashion and lifestyle brand SKYLRK broke the record for Coachella merch sales in the artist’s first week as headliner.
As reported by Vogue Business, while the pop musician performed the Indio, California, festival last Saturday (April 11), SKYLRK sold $5.04 million in merch. It was more than double the festival’s original record of $1.7 million across two weekends. Bieber is already the highest-paid entertainer in Coachella history, receiving roughly $10 million for the booking. Additionally, his SWAG-themed merch was available in two on-site locations: the SKYLRK Shop adjacent to the SKYLRK Oasis and in the artists’ merch tent.
Among items that fans with ‘Bieber Fever’ copped were $140 USD lime green sweatshirts emblazoned with the pop vocalist’s famous “It’s Not Clocking” phrase, a $90 USD tank of Bieber flipping the bird and a t-shirt reading “Justin Bieber Live” above a graphic of his wife, Hailey Bieber.
Bieber launched SKYLRK in 2025 alongside fashion designer Neima Khaila, who co-founded the Los Angeles brand Pink Dolphin. Ahead of the festival, SKYLRK unveiled multiple pieces tied to Bieber’s headlining set, including his twist on Hailey Bieber’s Rhode lip case in four colorways.
Bieber’s first headlining Coachella set was a mix of his biggest hits along with the earlier YouTube material that made him a star, as the singer queued up classic videos on the platform while onstage. Guests that joined Bieber during the performance were Tems, The Kid LAROI, Wizkid, Dijon and Mk.gee.
For those wanting to keep cool during Bieber’s second Coachella performance on Saturday (April 18), the Shark “HEAT” ChillPill in collaboration with SKYLRK is available online.
