Music

Justin Bieber's Coachella 2026 Headlining Deal Reportedly Worth 'North of $10 Million'

Bieber is bringing 'SWAG' to the desert in 2026.

Justin Bieber in a striped cap and white tank top is surrounded by a crowd at an event.
Image via Getty/Cassy Athena

Justin Bieber, sans agent, is pulling in “north of $10 million” for his upcoming pair of headlining Coachella sets, according to a recent report.

As reported by Tomás Mier for Rolling Stone, citing a source close to the SWAG and SWAG II artist, Bieber is “fully in the driver’s seat” for this chapter of his career. Per the report, Bieber’s 2026 Coachella fee is “north of $10 million” for both weeks combined.

The RS piece goes on to tease that Bieber has something very special in mind for his inaugural Coachella headlining sets, which some fans have no doubt pointed to as a potential hint that a full-fledged tour could also be on the horizon.

Complex has reached out to Bieber’s reps, as well as Goldenvoice, for comment. This story may be updated.

Back in April, Complex took a look at Coachella headliner paydays at large. At the time, the festival was in the middle of its 2025 edition with Lady Gaga and Green Day. The newly reported $10 million estimate for Bieber’s 2026 headlining sets, notably, is in line with previous estimates for past headliners, though some artists are said to have bagged more than that.

The festival also hasn’t been without its would-be hiccups, including Frank Ocean’s decision to scrap a planned second set back in 2023. Ocean was ultimately replaced with blink-182, who were in a legacy-minded, celebratory frame of mind at the time thanks to the return of Tom DeLonge.

For Coachella's 2026 edition, Bieber is joined by fellow headliners Sabrina Carpenter and Karol G. Young Thug, Sexyy Red, Turnstile, Blondshell, Addison Rae, Wet Leg, Central Cee, and more are also on next year’s lineup.

ComplexCon returns to Las Vegas on October 25–26, 2025, with over 300 brands and live performances by Young Thug, YEAT & Friends, Peso Pluma, Central Cee, Ken Carson, and more. Get your tickets now.

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