New Balance
New Balance is a sneaker brand founded in 1906 in Boston, Massachusetts, recognized for its dedication to craftsmanship and comfort. Its shoes feature proprietary midsole technologies like ENCAP and Fresh Foam, delivering enhanced cushioning and support. The brand’s signature "N" logo and commitment to domestic manufacturing in the U.S. and U.K. set it apart in the global sneaker landscape. Its relevance traces back to the 990 model’s 1982 debut, which pioneered the fusion of technical running performance with a clean, understated aesthetic. Fans return for New Balance’s ability to balance innovation with heritage, as seen in the cult following around models like the 574 that appeal to both runners and streetwear enthusiasts. This dual appeal cements New Balance’s role as a brand that bridges athletic function and lifestyle culture.
Latest Stories
The Best Streetwear Collabs of 2026 (So Far)
From Supreme x MM6 to Swatch x AP, these are the best collaborations of the year, so far.
New Balance 2010 in Sea Moss: How to Buy
The latest colorway of the 2010 is available now on Complex.
How to Buy the Stone Island x New Balance Abzorb 1890 Collabs
The Stone Island x New Balance Abzorb 1890 releases in June.
The Most Comfortable Sneakers to Buy in 2026
From the Asics Gel-NYC to the Nike Air Force 1 Low, these are some of the most comfortable sneakers you can buy in 2026.
New Balance Abzorb 2010: How to Buy
The shoe is now available in Neptune and Grey colorways.
Coco Gauff vs. Elina Svitolina: Italian Open Final Betting Preview
Gauff heads into the Saturday final against Svitolina as a slim favorite at Fanatics Sportsbook.
The Best Slides and Mules to Buy for 2026
From Nike's Mind 001 to classic Adidas Adilettes, here's a guide to the best slides and mules for summer.
How to Buy Kith's Next New Balance Collection
Kith's latest New Balance Made in USA collection drops in May
The ‘Grey Day’ New Balances Are Releasing Early at Complex’s Family Style Fest
New Balance's 2026 'Grey Day' collection drops this month.
Tyrese Maxey Debuts New Balance Maxey v1 Signature Shoe
Maxey's first signature shoe drops later this year.
Joe Freshgoods' New Balance 1890 Collabs Are Releasing Soon
Here's a closer look at the JFG x New Balance 1890s.
Kawhi Leonard's New Balance Kawhi 5 Officially Unveiled
Here's how to buy the New Balance Kawhi 5.
The Best Sneakers to Buy for Spring 2026
From Air Jordans to Air Force 1s to Sambas, here's a refresh for the new season.
The 25 Best New Balance Sneakers of All Time
From the brand's roots in running to today's hyped-up collabs, these are the shoes that define the New Balance legacy.
Stone Island's Next New Balance Collab Releases in March
Here's how to buy the duo's new 'Ghost' 574 collection.
New Balance's Ellipse Running Sneaker Releases in March
Here's how to buy the Ellipse.
The Fragment x Union x Air Jordan 1, 'Wolf Grey' Jordan 5, and Other Sneakers Releasing This Week
The Fragment x Union x Air Jordan 1 headlines this week's best releases.
New Balance's Next Made in USA Collection Debuts This Month
Here's a detailed look at the 2026 S/S New Balance Made in USA collection.