Merchandise has played a pivotal role in music culture, with band merchandise gaining popularity since the 1960s and influential bands like Nirvana making their tour tees iconic. Influential figures like Kanye West and Travis Scott have set new standards for limited-edition drops that merge streetwear and high fashion. These releases often sell out within minutes, underscoring merch’s significance beyond mere clothing. Collectors and fans engage with merch as cultural artifacts, exemplified by Kanye West’s Yeezus merch or Travis Scott's Astroworld merch, which blend music promotion with fashion innovation. Wearing merch signals allegiance to these subcultures and commemorates key moments in their histories.
blink-182 Celebrates 182nd Day of the Year, 'TOYPAJ' Anniversary With Complex Pop-Up: What to Know
Dermot Kennedy x UMBRO & GAS Trading Cards: How to Buy
The exclusive UMBRO jersey and GAS Trading Cards are tied to the singer's new album, 'The Weight of the Woods.'
Family Style LA 26 Merch Online Exclusives: How to Buy
Celebrate the food festival with a variety of exclusive pieces in collaboration with high-profile brands.
Ken Carson's 'xperiment' Vinyl and Merch: How to Buy
The full 'xperiment' collection is now available to preorder on Complex.
Drake Drops 'Where She At' Tee Among 'Iceman' Merch on Amazon Storefront
The line is thought to be a dig at ASAP Rocky about Rihanna.
Aespa Official Merch Collection and GAS Trading Cards: How to Buy
Here's how you can get your hands on the latest merchandise from the K-pop superstars.
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J Balvin x Ryan Castro 'Omertá' Collection: How to Buy
The two artists' merch line celebrating their joint album is available on Complex.
Jackson 5 Collection: How to Buy
From an "ABC" vinyl to graphic tees, here's how to shop the Jackson 5 collection on Complex.
Ado Merch Collection: How to Buy
The Japanese singer's collection includes t-shirts, pins, totes, and more.
Yungblud and WWE WrestleMania's Collab Merch: How to Buy
Ahead of WrestleMania 42, WWE WrestleMania has teamed up with Yungblud for two new t-shirts.
Justin Bieber’s SKYLRK Brand Breaks Coachella Record With $5 Million in Merch Sales
Bieber's brand sold 'Swag' themed merch at the artist tent and the on-site SKYLRK Shop.
Billie Eilish x BBC Jersey, GAS Trading Cards, and HMHAS Tour Merch: How to Buy
Billie's BBC basketball jersey, GAS relic cards, and Hit Me Hard and Soft tour merch are available exclusively on Complex.
Coachella 2026 Is Here: How to Shop Official Festival Merch
Justin Bieber is among the headliners for the 2026 edition of the annual Indio festival.
2hollis' 'Star' Album Marks First Anniversary: How to Shop Merch
The rising artist's official merch is available now on Complex.
SKYLRK Shares New Collection Ahead of Justin Bieber’s Coachella Headlining Set
The two shows will mark Bieber's inaugural headlining performances at the festival.
'The Drama' Has Its Own Official Merch
The collection includes a card game, a hoodie, and a cake topper.
