Levis
Levi’s is an American denim brand founded in 1853 by Levi Strauss, credited with creating the first riveted blue jeans in 1873. Its signature 501 jeans, recognizable by the button fly and straight-leg cut, and the red tab logo have become enduring icons of casual style, originating from durable workwear designed during San Francisco’s Gold Rush but now embraced globally across diverse fashion scenes. The brand’s identity is closely tied to its historic role in shaping denim as a symbol of rebellion and individuality, especially during the mid-20th century with the rise of rock ’n’ roll and youth counterculture. Levi’s also adapts through collaborations and sustainable innovations.
Latest Stories
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From Supreme x MM6 to Swatch x AP, these are the best collaborations of the year, so far.
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Levi's has unveiled its Beastie Boys collection, which includes three short-sleeved and one long-sleeved shirt.
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The K-pop singer will headline campaigns and co-create a new style-driven collection.
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The Best Levi's x Nike and Air Jordan Sneaker Collabs, Ranked
Levi's x Air Jordan 3? Levi's x Nike Air Max 95? Here's how we ranked them.
Shai Gilgeous-Alexander Stars in New Levi's Campaign, Shares Fashion Tips: 'Trust Your Eyes'
"Never let your accessories outshine your outfit," SGA advises as part of a new Levi's campaign.
How to Start a Streetwear Brand: 10 Things You Should Know
Paris-based creative Pablo Attal shares his tips for aspiring streetwear designers and creatives trying to make it in the industry in 2026.
How to Buy the Levi's x Air Jordan 3 Collabs
The full Levi's x Air Jordan 3 collection arrives in February.
Kelis Shows Off 'Travel Fashion,' Flaunts Curve-Hugging Levi's Jeans
The vocalist wants the denim brand to give her a call for a business partnership.
The Best Black Friday 2025 Style Deals
These are the best Black Friday style deals of 2025.
The Best Air Jordan 4s of All Time, Ranked
What are the best Air Jordan 4 colorways to ever release? We have the answers.
Beyoncé Just Dropped a Denim Line With Levi’s — Here’s What You Need to Know
The Denim Cowboy brings Beyoncé’s Western flair to Levi’s most iconic styles.
Paige Bueckers Scores 'Dream Collaboration' by Starring in New Levi's and Nike Campaign
"This is a dream collaboration, and I am super grateful to be a part of it," Bueckers says.
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The Complex Style staff pick their personal favorite releases of the week.
Beyoncé Recreates Levi’s Iconic Pool Hall Campaign
The singer is outfitted in a bedazzled denim look.
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Two Complex-exclusive drops, Sandy Liang x Solomon, and Moncler Spring 2025 are featured in this week’s roundup.
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