Levi’s has reinterpreted another one of the jean company’s iconic ads, starring Beyoncé.
On Monday (Feb. 24), Levi’s shared the second chapter of its Queen B-starring campaign, called “Pool Hall,” which reimagines a well-known 1991 Levi’s ad. Here, Bey goes up against a local pool shark—played by Timothy Olyphant—in a high-stakes game while outfitted in head-to-toe bedazzled Levi’s.
“There isn’t another wardrobe piece that evokes comfort, modern elegance, classic Americana attire, and nostalgia the way denim does,” Beyoncé said in a statement.
“And when I think of all those things, I think of Levi’s.” She continued, “For the second chapter in our collaboration we had even more fun in reimagining the denim on denim narrative, through the lens of a woman, who can be sexy, bold and a fierce competitor, all at once. We wanted to celebrate the duality of grace and power.”
Like the campaign’s first chapter, “Launderette,” “Pool Hall” is also helmed by Grammy Award-winning director Melina Matsoukas. Chapter two also highlights pieces like the Ribcage Wide Leg jeans, the Braided Vest, and the Spade Trench, ranging in price from $80 to $198, which can be purchased here.
The campaign is also a nod to her Post Malone-featuring Cowboy Carter track, “LEVII'S JEANS.”