Paige Bueckers is the star of a new campaign from Levi’s and Nike, with the Dallas Wings point guard praising the project as “a dream collaboration.”
Launching in July, the latest from Levi’s and Nike boasts a denim-ified take on the Air Max 95, plus co-branded iterations of the familiar trucker jacket and baggy jean silhouettes.
Bueckers is joined in newly released campaign images by Larry June, Keon Coleman, Daniel Buezo. In comments shared with Complex, Bueckers, recently seen walking the tunnel in a Dapper Dan-designed look, reflected on her early introductions to denim and sneakers, underscoring the Levi’s and Nike enlistment as a particularly meaningful feat.
“The first pair of denim I fell in love with at a young age was some ripped skinny jeans that were overly skinny, and a little bit high-watery for sure,” Bueckers recalled. “The first pair of sneakers I fell in love with, I think, were definitely some older [Nike] LeBrons or some older KDs.”
As Bueckers explained, she’s “been getting into fashion” lately, with a particular “love” for the world of denim.
“So this is a dream collaboration, and I am super grateful to be a part of it,” Bueckers, who said she first realized she wanted to play basketball at the pro level “in third or fourth grade,” added.
Below, get a closer look at the new Levi's and Nike campaign. The collection is set to launch on July 10.
With the Wings, Bueckers recently netted her fifth 20-point game of the season. Tuesday, the Wings will play the Atlanta Dream in Arlington.
