Jerry Lorenzo
Jerry Lorenzo is a fashion designer and founder of Fear of God, a Los Angeles-based label launched in 2011 that redefines luxury streetwear through oversized silhouettes, premium fabrics, and a muted, neutral palette. His background in sports marketing informs his approach, notably in collaborations with Nike and professional sports leagues like the NBA, MLB, and NFL. Lorenzo’s designs emphasize elevated casualwear that resonates across menswear and sneaker culture. Fear of God’s relevance traces back to its crossover appeal between music, skate, and hip-hop scenes, where fans gravitate toward its distinct layering techniques and refined street aesthetic. Collectors prioritize pieces like the Essentials sub-label for its accessible yet curated wardrobe staples, reflecting Lorenzo’s vision of blending comfort with exclusivity and craftsmanship.
Latest Stories
Streetwear Power Ranking: The 2026 Edition
From veterans like Supreme’s James Jebbia to new school leaders like Corteiz’s Clint Ogbenna, these are the 25 individuals who make things happen in streetwear right now.
Fear of God Launches MLB Essentials Spring 2026 Collection f/ Dodgers, Yankees, and More
The collection follows the brand's recent Jackie Robinson tribute.
Here’s Why People Think Telfar Is Trolling Fear of God
The popular accessory and streetwear brand has launched a "Fear of Job" campaign.
Fear of God Presents 'The Eternal Order' Lookbook
The collection represents a transitional phase for the luxury streetwear brand.
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Is Luxury Fashion Done With Streetwear? Industry Leaders Weigh In
We asked 10 industry leaders what they think about the current relationship between streetwear and luxury fashion.
10 Fashion Trends We Think Will Run Streetwear in 2026
From colorful camo to 2010s Nike Basketball sneakers, these are the trends we expect to see come back in a big way this year.
NFL and Fear of God Team Up on New Collection
The league also confirmed a multi-year licensing deal with the brand.
Derrick Rose's Adidas Fear of God Athletics 2 Collabs Drop This Week
Here's how to buy D Rose's FOG Athletics 2 sneakers.
How Hype Williams Helped Shape Fear of God’s Latest Campaign
We spoke with Hype Williams and Jerry Lorenzo about their new 'Belly'-inspired short film for Fear of God Essentials’ Fall 2025 campaign.
Pusha T Says Kanye West Failed to Take His Advice on Starting His Own LVMH: 'Bro, I Told You'
The self proclaimed "truth-teller" wanted Ye to start his own fashion conglomerate but the Yeezy mogul apparently dropped the ball
Jasmine Benjamin’s Debut Book ‘City of Angels’ Celebrates L.A. Style and Cultural Identity
The new book captures 120+ L.A. creatives in their communities and is out now via Damiani Books.
Willy Chavarria’s Paris Fashion Week Debut Lived Up to the Hype
A breathtaking venue, star-studded runway, new Adidas collaboration, and powerful messaging about equality made for one of the week’s best shows.
Ye Announces Women's YZY Line: 'I Have a John Wick Vendetta Against Every Fashion Company’
He also called out Adidas.
Ye Calls Jerry Lorenzo 'Corny and Disloyal' for Working With Adidas
The artist formerly known as Kanye West took to social media to air his grievances with Jerry Lorenzo, Adidas, and "fake friends."
Jerry Lorenzo's New Adidas Fear of God Basketball Shoe Drops Tomorrow
Here's how you can buy the FOG II Basketball model.
The Sneaker Collaborator Power Rankings
From artists like Travis Scott, to shops like Undefeated, we've ranked the 25 most powerful collaborators in sneakers, right now.
Jerry Lorenzo Clarifies the Future of Fear of God at Adidas
Lorenzo says Fear of God Athletics has more Adidas sneakers coming.