Baby Phat
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10 Pioneering Women's Streetwear Brands You Need to Know
From Baby Phat's Kimora Lee Simmons to MTTM's Leah McSweeney, these women shaped the future of the female fashion industry.
Kimora Lee Simmons Changes Her Name Amid Ongoing Disputes: ‘Moving Forward With Grace and Power’
In a new statement, Kimora Lee Simmons says her name change is about clarity, ownership, and protecting her legacy amid ongoing disputes.
The Most Iconic Rapper Jeans Through the Decades
From EVISU to True Religion and Amiri, these are the jeans that have defined hip-hop style over the years.
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Kimora Lee Simmons Breaks Down Ice Spice's Show-Stealing Baby Phat Look From the Grammys
Kimora Lee Simmons speaks on Baby Phat's custom red carpet look for Ice Spice, her brand’s 25-year-old legacy, her work as a streetwear pioneer, and what’s in store for Baby Phat’s future.

Ice Spice Wears Custom Baby Phat at 2024 Grammys
Spice was on hand for the Trevor Noah-hosted ceremony after receiving four nominations, including Best New Artist.

Baby Phat Re-Issues Iconic Puffer Jacket to Kickstart 25th Anniversary Celebration
A revamped take on “the coat that launched a million schoolyard fights" is available now.

Baby Phat Continues Celebrating Y2K’s Fashion Influence in New Collection
In founder Kimora Lee Simmons' own words, the "timeless nature" of the early 2000s remains a sustaining influence on fashion at large.

Puma and Kimora Lee Simmons’ Baby Phat Collaborate on New Collection
The new collaborative collection, per Kimora Lee Simmons, is designed to be a "merging of two iconic brands," in this case: Puma and Baby Phat.

The Influential Black Fashion Designers You Should Know
From Kimora Lee Simmons and P Diddy to Kanye West and Virgil Abloh, here are the greatest African American and Black fashion designers to know about.

Baby Phat by Kimora Lee Simmons Brings Surprise Capsule to Macy’s
In a statement announcing the new capsule, Kimora Lee Simmons called the release a "full-circle moment" for her as both an entrepreneur and creative director.

Why Is There a Lack of Black Ownership in Streetwear?
While ownership within the fashion business is hard for everyone, Black brands & designers find it harder to achieve ownership in streetwear. Here’s why.

Exclusive: Baby Phat Is Bringing Back Its Costume Jewelry
The new Baby Phat jewelry capsule collection features 4 essential pieces of statement streetwear jewelry inspired by the brand’s iconic logo.

Baby Phat Launches COVID-19 Relief Initiative, Drops "Courtside Capsule" Collection
The capsule marked the brand's first-ever partnership with Foot Locker.