Baby Phat is celebrating its 25th anniversary in style.
This winter, the iconic fashion brand is reissuing its BP Puffer jackets, or “the coat that launched a million schoolyard fights,” per a press release.
Starring in the campaign for the relaunched puffer jackets is none other than Baby Phat founder Kimora Lee Simmons alongside her daughter, Ming Lee Simmons.
Known for its plush insulation and distinctive Baby Phat logo, the coat will be featured in new, revamped colors, including Olive, Onyx, Sand, and Glossy Red. Available in sizes XS to 3X, the jacket features a faux fur hood and other embellishments that maintain the coat’s original energy with some modern flair.
You can get your hands on your own BP Puffer for $120 by visiting babyphat.com.
Related Stories
Baby Phat Continues Celebrating Y2K’s Fashion Influence in New Collection
In founder Kimora Lee Simmons' own words, the "timeless nature" of the early 2000s remains a sustaining influence on fashion at large.
Black-Owned Streetwear and Fashion Brands You Need to Know
In celebration of Black History Month, here are the Black-owned streetwear brands to know, past and present.
Why Karmaloop Matters: Industry Veterans Reflect on the Site That Introduced a Generation to Streetwear
Founder Greg Selkoe, 10 Deep's Scott Sasso, The Hundreds' Bobby Hundreds, and more reflect on the Karmaloop era and its impact on streetwear.
