Audemars Piguet
Audemars Piguet is a Swiss luxury watchmaker founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet. Based in Le Brassus, Switzerland, the brand is renowned for the Royal Oak collection, which introduced the first luxury sports watch crafted from stainless steel, featuring its signature octagonal bezel and exposed screws. Audemars Piguet remains one of the few independent, family-owned manufacturers, blending traditional Swiss craftsmanship with daring, avant-garde designs. Its relevance traces back to the 1972 launch of the Royal Oak, a moment that reshaped the watch industry and created a dedicated collector community. Fans return for Audemars Piguet’s intricate mechanical complications and bold aesthetics, while contemporary collaborations with rappers like Travis Scott and Swatch have amplified its presence with a new generation.
Latest Stories
Floyd Mayweather Responds to Felony Charges Reports: 'Keep the Press Coming!'
The boxing legend has spoken out after reports linked him to felony allegations involving a bad check used to buy a luxury watch.
Floyd Mayweather Facing Felony Charges Over Alleged $200K Luxury Watch 'Bad Check'
Inside the $200K Audemars Piguet deal that led to felony theft and bad-check charges — and prosecutors’ allegation that Mayweather knew the check wouldn’t be paid.
Kanye West Celebrates 49th Birthday With Rare Audemars Piguet Watch Worth Nearly $2 Million
Ye also commemorated his birthday with the release of the "GEMINI SEASON" video, directed by Bianca Censori.
Audemars Piguet Debuts Royal Oak Selfwinding Chronograph Models
The new timepiece models were designed to enhance comfort and aesthetics.
Alex Moss Blings Out Piece From Audemars Piguet's 'Royal Pop' Collection
The jewelry designer brought his iced-out touch to AP's collaboration with Swatch.
Audemars Piguet Debuts Royal Oak Concept With AMBUSH Founders Yoon Ahn and Verbal
The collaboration introduces a new take on the Royal Oak Concept through a compact titanium build.
Chaos at Audemars Piguet x Swatch Collab Launch Leads to Fights, Shutdowns, Police
Several Swatch locations had to shut down the popular collab launch due to wild crowds.
The Swatch x AP Collection Sold for $8,000 on StockX — Before It Even Released
The collaboration officially launches tomorrow.
Jay-Z Was Ahead of the Curve on Audemars Piguet: A Look Back Amid AP x Swatch Collab Hype
HOV and AP go way back.
Audemars Piguet and Swatch Collaboration: How to Buy
After much speculation, and arguably preposterous hype, the Royal Pop collection is here.
Swatch x AP Collab: Experts and Insiders React
Jewelers, watch dealers, shop owners, and more weigh in on one of the hottest collaborations of 2026.
O.T. Genasis Says Swatch Collab Convinced Him to Sell His AP: 'I’m Done'
The rapper suggested that it was a "great business move," but he doesn't want to "walk around with the new G-Shock."
Swatch and Audemars Piguet Collaboration: Everything You Need to Know
The collaboration is set to launch later this month.
Audemars Piguet and Swatch Share First Look at Collaboration… and It's a Pocket Watch
The collaboration launches later this month.
Is AP Releasing a Swatch Collab Because They Lost a Trademark Battle?
A new theory ties the team-up to IP battles in the U.S. and Japan.
DDG Rants About Affordable AP and Swatch Collab Watch, Threatens To Sell His AP
The streamer is waiting to see how popular the collab gets before deciding.
Audemars Piguet and Swatch Announce New ‘Royal Pop’ Watch Collaboration
It'll be out on Saturday the 16th.
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From Jay-Z's $6 million watch to Bad Bunny's vintage Cartier, these are some of the best watches spotted on fashion's biggest night and their prices.