In the craziness of the Met Gala, Bad Bunny’s aged look was not the only eye-catching thing in the photos from his process of getting ready for the event. His name also appeared in an interesting font and became the focal point of a photo where the rapper sits in a makeup chair.
The image begs the question: What is Bad Bunny teasing?
In a cryptic yet descriptive press release, with detailed photography by Eric Rojas, something caught fans’ eyes.
In one photo, Benito sits in a makeup chair getting ready for his big night. The back of the chair, in unique font, reads “BENITO ANTONIO,” part of Bad Bunny’s full name, Benito Antonio Martínez Ocasio. This seems to be some kind of new logo.
The same unique typeface, which resembles some kind of hieroglyphics, also appeared on Bad Bunny's suit label spelling “MET GALA.” Fans speculated that it’s related to the language of Caribbean natives called Taíno.
Looking closer, two trademarks registered under Bad Bunny’s government name appear in the official and public U.S. Trademark Search. The name “BENITO ANTONIO” seems to have been filed as a potential brand tied to clothing, bags, and other goods.
In 2026, Benito has already collaborated with Zara on two different custom looks. The first was his all-white Zara fit for his historic Super Bowl performance, and the second was the suit for his Met Gala look.
Could all of these clues be hinting at a future collaboration with the fashion giant?
The press release on his Met Gala look stated, “Benito wore a custom all-black tuxedo suit of his own design, brought to life in collaboration with Zara.”
A new era in Benito’s career could be brewing. Looking back at his previous album rollouts, Benito is calculated. When he drops a hint, we better pay attention.
