Fanatics Games will return to this year’s Fanatics Fest, complete with reigning champ Tom Brady.
The cross-sport competition, as past festival attendees are aware, gives fans the chance to go head-to-head against superstars for a shot at a $1 million grand prize. This time around, the format has been expanded to include a $2 million total prize pool, plus new nationwide qualifying opportunities via DICK’s Sporting Goods.
Streamlined scoring and enhanced gameplay are among the other key features of the 2026 edition. Additional confirmed athletes set to join Brady at Fanatics Fest 2026 include Justin Gaethje, Rob Gronkowski, James Harden, Cody Rhodes, Jey Uso, Rhea Ripley, and Liv Morgan. Fan champion Matt Dennish will also compete.
Select DICK’s locations will be the place to go for fans to get a chance at qualifying for a trip to New York. Qualifying events are set for May 9 in Knoxville, May 30 in Kennesaw, June 13 in Houston, and June 28 in Boston.
Those unable to make it out in person, meanwhile, can apply to potentially compete by submitting a video application through the official Fanatics Games site, or via socials.
Fanatics Fest 2026, now including a fourth day of festivities, returns to New York City’s Javits Center from July 16–19.
“We can’t wait to build on an incredibly successful 2025 event, which included a complete sellout of our Saturday program, and make the third year of Fanatics Fest our biggest and best yet,” Lance Fensterman, Fanatics Events CEO, previously said of this year’s expanded presence.
The 2026 celebrity lineup boasts the return of several familiar faces, including Jay-Z and Travis Scott.