Russell Wilson and Ciara have made a significant philanthropic commitment in New York City, pledging $3 million to Mount Sinai Kravis Children’s Hospital through their Why Not You Foundation.
The donation aims to expand therapeutic play and creative arts spaces for pediatric patients receiving long-term care.
Wilson, currently a quarterback with the New York Giants, has been a regular presence at the Upper East Side hospital, visiting children every Tuesday.
The new funding will support the development of environments designed to help young patients cope with extended hospital stays outside of traditional medical settings.
Part of the donation will be used to upgrade a common area known as “The Zone,” a space reserved specifically for children to relax, socialize, and participate in activities without medical staff present.
Additional funds will go toward new creative arts and therapeutic play areas intended to support emotional well-being alongside medical treatment.
Speaking with ABC’s Will Reeve on Good Morning America, Wilson explained the personal motivation behind the gift. “You know, my dad was unfortunately always in the hospital; he had diabetes. My mom was an ER nurse when I was growing up,” Wilson said. “So, for me, I felt like, how I could make a difference somewhere.”
The hospital donation follows other recent off-field initiatives from Wilson this season.
Earlier this year, he launched a Cameo account, allowing fans to request personalized video messages for a fee of $333. In an announcement video shared on social media, Wilson outlined the focus of the messages, saying they would center on “inspirational videos about faith, life, sports, anything you guys need.”
A portion of the Cameo proceeds is also directed toward philanthropy. Three percent of each purchase—approximately $9.99 per video—is donated to the Why Not You Foundation, the nonprofit Wilson founded in 2014 to support education, health, and community empowerment initiatives.
In addition to his charitable work, Wilson has also expanded into sports media during the 2025 NFL season. During the Giants’ Week 14 bye, he joined CBS Sports as a guest analyst, appearing on NFL Today+ and the network’s NFL Today pregame show. The appearance marked his first national studio analyst role while still an active NFL player.
Wilson signed with the Giants this offseason on a one-year, $10.5 million contract. After starting the season, he moved into a backup role behind rookie quarterback Jaxson Dart following the team’s 0–3 start.