For Fanatics Sportsbook’s first big game ad campaign, the fastest-growing sportsbook in America has recruited Kendall Jenner to play into the long-standing conspiracy around the “Kardashian curse.”
For the longest time, NBA fans, especially, have speculated that anyone who gets romantically involved with one of the Kardashian-Jenner clan could face potential consequences in their professional careers. Kendall is no stranger to the speculation, having previously dated NBA players Ben Simmons and Devin Booker, and she leans into the long-running joke with the “Bet on Kendall” campaign with Fanatics Sportsbook.
Kendall makes reference to her NBA ex-boyfriends in the commercial, which will air during halftime of the Super Bowl next month, from her “kursed” mansion. In addition to the 30-second version that will air on national television, Fanatics is launching a 90-second extended version online. In addition to the commercial, fans can choose to “Bet on Kendall” through the Fanatics Sportsbook app, allowing them to earn a 100 percent profit boost by choosing to bet with or against her.
“As our first official Fanatics Studios project since launch, ‘Bet on Kendall’ is exactly the kind of storytelling we are excited to be creating at Fanatics and OBB: content at the intersection of sports and culture, fit for the biggest stage in sports entertainment,” said OBB Media and Fanatics Studios CEO Michael D. Ratner.
Check out the commercial up top, and check out the “Bet on Kendall” promotion on the Fanatics Sportsbook app on Thursday, January 29.