Nike is launching its “Rip The Script” campaign with the help of some familiar faces.
The brand's marquee creative push ties to the 2026 FIFA World Cup featuring a dizzying array of stars including Cristiano Ronaldo, Kylian Mbappé, Erling Haaland, LeBron James, Travis Scott, and more.
LISA from Blackpink, as well as Kim Kardashian and her son Saint West also made standout appearances.
"Rip the Script" is described as Nike's rallying cry for football lovers everywhere to ditch the playbook and embrace attacking, creative, instinctive and joyful football. It’s meant to serve as a reminder that the game is at its best when players trust their gut.
Set inside a Hollywood mega-studio, the film also brings together Cristiano Ronaldo, Kylian Mbappé, Erling Haaland, Vini Jr., Eric Cantona, Ronaldinho, Zlatan Ibrahimovic, Didier Drogba and Jorge Campos, alongside additional cameos from Ted Lasso, Kate Scott, Channing Tatum and Young Miko, representing Nike's crossover approach between football, entertainment and culture.
In a press statement, Helena Thornton, VP of Nike Brand Management, says the goal is to capture instinctive moments in football.
"We know the magical moments in football happen when players trust their instincts," she said. "That's the kind of football we love: fresh, instinctive, unexpected and creative."
She also says the brand aimed to meet communities in their own culture and avoid traditional marketing approaches, building a story fans can engage with across different formats.
"We were intentional in choosing every cast member in the film, and we had fun and leaned into the playfulness of their roles," added Enrico Balleri, VP, Creative Director, Global Brand Voice. "We knew Kim, for example, takes Saint to play football, so we created a whole 'soccer mom' persona for her, and in later extensions of the film, we'll build and deepen that storyline. A cast that reflected an authenticity and a real connection to football was crucial to us."
Watch Nike’s “Rip The Script” film up top.
