In the age of seemingly endless fakery, thanks in large part to the rise of generative AI and run-of-the-mill bullshittery, it’d be easy to write off the below image of Chet Hanks fronting a morning-after pill ad campaign as yet another jokingly presented fabrication.
However, as it turns out, this is all very real. The Walker Bunting-shot campaign, which pairs Hanks with Hallie Batchelder, marks an undeniably shrewd move from the folks at Julie.
Naturally, Chet’s latest act of Chettery has inspired us to once again employ the following sentence: Below, we break down everything you need to know.
Yes, Chet Hanks stars in Julie’s new morning-after pill campaign
The campaign is real, and it’s spectacular. The Running Point actor and Something Out West singer has been enlisted by Julie to embody what’s described by the Julie team as “the stereotypical himbo.” Joining him is Extra Dirty host Hallie Batchelder, seen rocking an “I’m with stupid” t-shirt in several shots from the campaign.
“Having a dumb boyfriend is a universal experience, [but] having one as the father of your children doesn’t have to be,” a Julie rep tells Complex. “Julie's new campaign, ‘I’m with Stupid,’ meets young women (and whoever they’re dating) at eye level. Starring Chet Hanks and Hallie Batchelder, the campaign embraces the affection we feel toward himbos while also lovingly rolling our eyes at their annoying quirks.”
Chet Hanks hits the gym, inundates Hallie with fit checks, and raps for her
The video element of the new Julie campaign finds Chet Hanks subverting some of the tropes some may have associated with him over the years. In one clip, seen below, he’s seen debuting a rap dedicated to Batchelder, who responds by holding a box of Julie up to the camera.
“My ex-girl left me for a dude without a penny, now I’m rocking with fine shit—that’s you—off the Julie,” he raps while driving. “We got plenty. Pull up to your crib looking beautiful and heavy. She said, ‘Damn, you smell expensive.’ Girl, I know that shit already.”
Chet Hanks’s “natural wit” was key to the campaign’s success, says Julie co-founder
“At Julie, we gravitate to internet main characters who, depending on what side of Twitter you reside on, are either the hero or the villain,” Julie co-founder Julie Schott tells Complex. “Your problematic favorites who have a real POV, for better or worse. What we loved about Chet, in particular, is his natural wit, unwavering sense of self, and honestly, how hot he is. We also knew we needed the perfect woman to pair with Chet — someone who is also unapologetically themselves, got the joke, and was down to clown. Hallie didn’t miss a beat, and perfectly delivered as the eye-rolling straight man counterpart to Chet’s people’s prince, court jester, and spiritual mystic persona.”
The Julie morning-after pill is FDA-approved and available without a prescription
Humor, as evidenced by the new Chet and Hallie campaign, is central to how Julie promotes its core message of keeping women in charge of their own sex lives. Its FDA-approved emergency contraceptive is widely available at CVS, Walmart, Target, and via delivery. No prescription, proof of ID, or parental consent is required for purchase.
