Valentine’s Day season kicked off early this year, and former Nickelodeon star Elizabeth Gillies is setting the tone.
According to Parade, the former Victorious star has been unveiled as the face of Adore Me’s limited-edition Atelier Collection, a premium Valentine’s Day capsule that leans into elegance, romance, and cinematic flair.
The campaign debuted a few weeks ago with Adore Me introducing Gillies as the centerpiece of its most elevated Valentine’s offering to date.
Shot in a luxe hotel setting, the visuals feature Gillies lounging on rich red furniture, posing with vintage room-service props, and modeling slip-and-robe sets that emphasize refined silhouettes over spectacle.
According to the brand’s release, the Atelier Collection focuses on vegan silk, delicate lace trim, and timeless construction, designed to feel indulgent without being overdone.
Fans responded immediately. Social media lit up with reactions praising Gillies’ look, calling her “iconic,” “literally gorgeous,” and a “queen,” with more than a few commenters lobbying for her to play Megara in a live-action Hercules.
The timing also reflects a busy stretch for Gillies. She recently wrapped a pair of sold-out New York performances, sharing behind-the-scenes moments that ranged from singing nostalgic TV theme songs to impromptu a cappella bits.
While she isn’t officially attached to Netflix’s upcoming Victorious spinoff Hollywood Arts, Gillies has said she’d be open to reprising Jade West if the story feels “funny and smart.”
Gillies’ campaign follows another headline-grabbing Adore Me collaboration that caught fans off guard for very different reasons. As fans already know, the brand teamed up with podcaster and viral creator Bobbi Althoff for a separate Valentine’s Day release.
Althoff openly admitted she never expected to model lingerie and described feeling “very nervous” stepping into that space. Her deadpan humor and self-aware discomfort became part of the appeal, making the campaign feel intentionally offbeat.
“Just put it on,” Althoff said while discussing the experience.