Bobbi Althoff made Valentine’s Day content official on Friday, January 2, when she revealed her whole lingerie shoot on TikTok.
In the clip, the podcast host debuted several looks from the upcoming campaign while maintaining her trademark dry tone. “I’m leaving my mark on the most romantic day of the year,” she wrote in the caption.
The reveal marked the first complete look at Althoff as the face of Adore Me’s 2026 Valentine’s Day Collection. The post quickly gained traction, with fans reacting to the contrast between the soft, flirty visuals and Althoff’s famously detached delivery.
She admitted the idea of modeling lingerie initially made her nervous, especially given how closely her appearance is scrutinized online. “I definitely never saw myself doing a lingerie shoot,” she said, adding that stepping outside her comfort zone was part of the appeal.
Althoff has also been transparent about her relationship with body image and cosmetic procedures, explaining that public honesty has become intentional. Reflecting on past insecurities, she noted that seeing “perfect” faces online once skewed her perspective.
“You honestly look good before you do any of that,” she said.
Another major shift for Althoff has been her approach to online criticism. She previously shared that she stopped reading comment sections altogether after realizing how damaging they were to her mental health.
“If I see something, I just scroll past it,” she said, crediting therapy and advice from others in the public eye for helping her disconnect.
As for the collection itself, the Valentine’s Day line leans hard into seasonal visuals without taking itself too seriously. The assortment includes bras, lingerie, sleepwear, and panties designed to span everything from Galentine’s plans to classic date nights.
In campaign videos, Althoff brings that energy to life by leaning into her persona, even staging a mock interview with “Cupid” while rolling her eyes throughout.