A long-running joke among Beyoncé fans can now be part of your collection.
On Wednesday, November 5, Bey revealed a new line-up of fan merch just in time for the holiday season, which includes a special hoodie for the card-carrying Beyhive members.
The black hoodie contains red lettering on the front reading “Blue Ivy,” the name of Bey’s 13-year-old daughter. On the back of the hoodie is red lettering reading “Management.” For years, fans have often joked online that Blue Ivy is the Grammy winner’s manager, given the fact that she often keeps her mother in check.
There was one specific moment during the 2018 Grammy Awards when Blue signaled to her mother that she was clapping too early during a speech by Camila Cabello. In 2023, fans saw Blue make a big creative decision in Bey’s Renaissance World Tour concert when she recommended that Bey include her hit song “Diva” in the set list. Earlier this year, fans saw Blue instruct a shocked Beyoncé to run up to the stage to accept her Grammy for Best Country Album for 2024’s Cowboy Carter.
While Bey maintains a relatively social media presence, she’s very clearly online and sees the fans talking.
Blue herself has acknowledged the manager joke as well. During a stop on the Cowboy Carter Tour, she saw a sign reading “We Love U Manager Blue” in the audience, and gave the fan a thumbs-up.
Other new merch items include T-shirts and mugs reading “Sleighyoncé” with Bey in a car being pulled by reindeer. Also available are festive undergarment and a large, fuzzy red robe reading “Been Cozy,” alluding to her song “Cozy” from her 2022 album Renaissance.
2025 was a big year for Bey, as she embarked on her Cowboy Carter Tour, as well as sharing new products from her haircare line, Cécred. But fans are also expecting 2026 to be a big year, as she is rumored to be sharing the third act from her music trilogy project soon.
