The Notorious Foodie, one of the internet’s most-followed culinary creators, is expanding his empire from recipe videos to the tools that bring them to life.
Known for his indulgent approach to home cooking and a global following that spans over 20 million across Instagram, TikTok, Facebook, and YouTube, the London-born self-taught chef is officially launching Notorious Cookware—a line of restaurant-grade essentials designed for home chefs who take their craft seriously.
The creator first built his reputation by turning everyday cooking into a spectacle worth following. His dishes—equal parts refined and accessible—attracted millions of fans seeking a blend of indulgence and practicality. Now, he’s applying that same philosophy to cookware that promises both performance and design.
“The right tools can turn everyday cooking into something special,” he explained in a statement to Complex. “These products are the result of countless hours spent cooking, testing, and refining—restaurant-grade essentials that perform as beautifully as they look.”
The first release under the Notorious Cookware banner was a premium end-grain chopping board that debuted in a limited test launch last December. Crafted from Acacia, Sapele, Maple, and Oak, the board sold out quickly thanks to its heavy-duty build and polished finish.
Measuring 45cm x 30cm x 4cm and weighing 3.4kg (approximately 7.5lbs), the $150 piece is designed to last a lifetime while still maintaining a clean appearance that allows it to stay on display in the kitchen.
For those looking for extra stability, a two-pack of non-slip chopping mats is also available for $20.
The launch doesn’t stop there. In November, the line will introduce a Japanese steel chef’s knife, crafted to be the ultimate companion for precision cooking at home.
Since his start as a food blogger in 2018, The Notorious Foodie has consistently built a reputation for blending culinary skill with storytelling.
What began as Instagram posts documenting his recipes has grown into a multimedia brand spanning Substack newsletters, viral videos, and now, physical products designed to elevate kitchens everywhere.