Matthew McConaughey on Creativity vs. The Algorithm | Idea Generation
In 2009, a 29-year-old broadly acknowledged as the sexiest man alive had an idea. Nearly two decades into a hugely successful acting career, Matthew McConaughey found himself pigeon holed as a romantic comedy leading man, and longed to fortify a more meaningful legacy.
So at the height of his career he retreated from Hollywood, both physically and figuratively, moving back to his home state of Texas, and refusing roles that didn’t match his artistic vision.
After two years away from the movie industry, he returned in the 2010s with a series of iconic dramatic roles in projects like “Interstellar,”’ “True Detective,” and an Oscar-winning performance in “Dallas Buyers Club.”
More recently, McConaughey has become a bestselling author and tequila entrepreneur, and stars in the Apple Plus Original “The Lost Bus,” continuing to find new platforms and outlets to express his expansive and ever expanding world view
…and it all started with one idea.
Idea GenerationIdeas are the global currency of the 21st century. But how do you come up with one? How do you execute it? How do you operationalize that process and replicate it again and again?
We are Creatives, Innovators and Entrepreneurs on a quest to answer these questions and develop a blueprint to success in the creative space for generations to come.
Idea Generation is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow. And in no coincidence, the brand about creative entrepreneurship is itself an independent exercise in creative entrepreneurship. We’ve got a whole slate of exciting new products cooking, but kindly enjoy our first salvo for now! And please, if you’ve ever had a big idea or dreamed of building a business on the back of your creativity, join us on this ride.
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